Zalando Unveils Exclusive Campaign with Diane von Furstenberg

Zalando, Europe’s leading online fashion and lifestyle platform, has launched a new designer campaign in collaboration with Diane von Furstenberg (DVF), celebrating their exclusive long-term partnership.

The campaign features Diane von Furstenberg alongside international models Grace Elizabeth, Arnelle Shaniqua, and mother-daughter duo Gaia and Cecile Orgeas. Together, they showcase how fashion can empower women to embrace their true selves. This female-led campaign embodies the spirit of the DVF woman—confident, visionary, and bold—aligning with Zalando’s mission to inspire self-expression through personal style.

“For decades, I have designed to make women feel confident! Zalando shares that vision, making them an ideal partner for reaching a new generation of women,” said Diane von Furstenberg.

The long-term partnership between DVF and Zalando marks a major milestone for the brand, as Zalando becomes its sole retail partner in Europe. Through this collaboration, DVF will introduce its iconic styles—most notably the timeless wrap dress—to a new generation of fashion lovers, exclusively available on Zalando across 25 European markets.

Zalando’s digital innovation and storytelling will play a key role in reintroducing the brand’s signature pieces to a contemporary audience, offering an elevated shopping experience beyond DVF’s official boutique in Brussels and its website, dvf.com.

Lena-Sophie Röper, Vice President Designer at Zalando, highlighted the significance of the partnership:

“Diane von Furstenberg is a true fashion icon and industry pioneer. She has consistently empowered women to feel confident in themselves and the clothes they wear. This campaign brings together our shared values and encourages customers to embrace their personal style. We are excited to embark on this journey with Diane, building an inspiring and innovative shopping experience for the next generation of designer customers.”

Through this exclusive collaboration, Zalando continues to position itself as a premier destination for high-end fashion, while championing empowerment and confidence for women across Europe.