Amy Jackson, Vikram starrer ‘I’ trailer crosses 3 million hits: sets record

The latest upcoming movie trailer of Vikram has crossed 3 million views after being unveiled on moday. Notably, the trailer  crossed 2 million views within 24 hours of its launch on youtube. The trailer seems to break all the previous records of the industry.

Ashok Parwani, head – South, Sony Music India, said in a statement that -they have not witnessed such a huge pickup for any trailer. “I will set new benchmarks across film industries and we are proud to be associated with it”, he said.

Not just this, the film “I” which is reported to have been made with a huge budget of 150 crore also features Hollywood star Arnold Schwarzenegger apart from Amy Jackson and Upen Patel in important roles.

Directed by Shankar, the music to the film has been given by AR Rahman and digital make-up and background arts for the film has been provided by Weta Workshop, the company behind Peter Jackson’s film trilogy The Lord of the Rings.