Connect with us

Insights

Akshaya Tritiya: Significance of the Auspicious Day

Akshay Tritiya

Akshaya Tritiya this year, also known as Akha Teej is believed to bring success.

Akshaya Tritiya falls on the third day of Vaishakh month (April-May),which is said as the bright half of the month, when the Sun and Moon are in their brightest states simultaneously, which happens only once every year.

 

Origin of Akshaya Tritiya

4110-22165-lakshmicoin_4Akshaya Tritiya is celebrated as the birthday of Lord Parashurama, the sixth incarnation of Lord Vishnu. Also, on this day, Lord Ganesha and Veda Vyasa began to pen down the epic story of Mahabharata.Ganga Devi or Mother Ganges also descended on earth on this day.

The day also marks the beginning of the “SatyaYug” or the Golden Age – the first of the four Yugas.

According to another legend, during the time of the Mahabhrata, when the Pandavas were in exile, Lord Krishna, on this day, presented them an ‘Akshaya Patra,’ a bowl which would never go empty and produce an unlimited supply of food on demand.

 

It is considered good luck to  buy gold on this holy day by the Hindus. It is also considered as an auspicious day for marriages and other holi ceremonies, starting of new ventures like a business or a construction etc.

Also,  Goddess Lakshm and Lord Vishnu  are worshipped on this day.

 

Join Our Newsletter

Trending Videos

When Architectural Futurism Took Form at NYFW 2026 | NYWF Runway Trends by Fashion Herald top runway magazine New York
Ralph Lauren Runway at NYFW Fall/Winter 2026 With Royal Renaissance Drama ft Gigi Hadid

Trends

Gigi Hadid Top 7 Looks of Versace Her Most Defining Fashion Partnerships Gigi Hadid Top 7 Looks of Versace Her Most Defining Fashion Partnerships
Celeb Style1 day ago

Gigi Hadid Top 7 Looks of Versace: Her Most Defining Fashion Partnership

Few model-designer relationships have become as visually recognizable in recent fashion history as the one between Gigi Hadid and Versace....

How Dior Cruise 2027 Reflects the Evolution of Resort Wear How Dior Cruise 2027 Reflects the Evolution of Resort Wear
Runways2 weeks ago

How Dior Cruise 2027 Reflects the Evolution of Resort Wear | Runway Trends 2026

With Cruise 2027, Dior transforms the runway into something far larger than a seasonal presentation. Staged at the Los Angeles...

Chanel’s Move to Rome for Métiers d’Art 202627 Reflects a Larger Shift in Luxury Storytelling Chanel’s Move to Rome for Métiers d’Art 202627 Reflects a Larger Shift in Luxury Storytelling
Insights4 weeks ago

Chanel’s Move to Rome for Métiers d’Art 2026/27 Reflects a Larger Shift in Luxury Storytelling

Luxury fashion’s most anticipated transitional chapter may not arrive on a Paris runway at all. Instead, Chanel is turning toward...

Why Kylie Jenner Is Moving Beyond Hype Drops With KHY Why Kylie Jenner Is Moving Beyond Hype Drops With KHY
Business1 month ago

Why Kylie Jenner Is Moving Beyond Hype Drops With KHY

If celebrity brands had a lifecycle chart, most would peak at launch hype and quietly flatten into irrelevance. Kylie Jenner...

Bridal Isn’t One Market Anymore. It’s Two Conflicting Economies Bridal Isn’t One Market Anymore. It’s Two Conflicting Economies
Insights1 month ago

Bridal Isn’t One Market Anymore. It’s Two Conflicting Economies

The Spring 2027 bridal runways, from Barcelona Bridal Night to the evolving showcases at Los Angeles Fashion Week, didn’t just...

Fashion Herald Cover - Madonna Fronts Dolce & Gabbana’s ‘The One’ Campaign, Reasserting Timeless Glamour Fashion Herald Cover - Madonna Fronts Dolce & Gabbana’s ‘The One’ Campaign, Reasserting Timeless Glamour
Business2 months ago

Madonna Fronts Dolce & Gabbana’s ‘The One’ Campaign, Reasserting Timeless Glamour

Madonna returns to the fashion spotlight with calculated precision, fronting Dolce & Gabbana’s latest The One campaign—a visual that leans...

Giannina Azar’s FW26 collection at Los Angeles Fashion Week Giannina Azar’s FW26 collection at Los Angeles Fashion Week
Runways3 months ago

The West Coast Renaissance: How Los Angeles Fashion Week FW26 Is Redefining Couture

Los Angeles Fashion Week has always mastered spectacle. But at LAFW 2026, spectacle evolved into strategy. This season marked a...

Angel Monroe Fashion Herald Cover Feature Interview Angel Monroe Fashion Herald Cover Feature Interview
Insights3 months ago

Angel Monroe: The Muse, the Musician, and the Making of a Timeless Icon

Angel Monroe is a multifaceted force in film, music, and fashion. A talented actress, rapper, and international supermodel, she has...

Burberry Winter 2026 5 Major Fashion Trends You Need to Know Burberry Winter 2026 5 Major Fashion Trends You Need to Know
Insights3 months ago

Burberry Winter 2026: 5 Major Fashion Trends You Need to Know

At Old Billingsgate, staged beneath a fractured Gothic interpretation of Tower Bridge, Daniel Lee odelivered a strategic reset for Burberry...

How AHF Runway Showcases Are Redefining Fashion Week at NYFW How AHF Runway Showcases Are Redefining Fashion Week at NYFW
Business4 months ago

How AHF Runway Showcases Are Redefining Fashion Week at NYFW

At a time when New York Fashion Week is recalibrating its identity — fewer legacy houses, tighter production budgets, sharper...