Malaika Arora Leads the Shine Revolution

Malaika Arora is a renowned name in Bollywood, celebrated not only for her dancing prowess but also as a style icon and television personality. Known for her vibrant dance numbers like “Chaiyya Chaiyya” and “Munni Badnaam Hui,” she has also made her mark as a judge on popular reality shows like “India’s Got Talent.” Her journey from an MTV VJ to a leading figure in the Indian entertainment industry showcases her versatility and enduring appeal. Currently, Malaika’s association with various brands, including hair care, further cements her status as a trendsetter in fashion and beauty. Follow her latest projects and endorsements to stay updated on her dynamic career trajectory.

Malaika Arora was recently chosen as the face of Streax’s latest campaign for their innovative gel hair colour. In this television commercial, Malaika promotes the product, urging women to transcend traditional grey coverage and embrace the shine revolution.

The advertisement, featuring Malaika, will be broadcast across major television channels and digital platforms, aiming for widespread visibility throughout the nation.

Priyanka Puri, Senior Vice President of Marketing at Hygienic Research Institute Pvt Ltd (HRIPL), expressed her enthusiasm about the collaboration, stating, “The Streax Gel Hair Colour TVC featuring Malaika Arora marks an exciting new chapter for our brand, as we continue to push the boundaries of hair colouring innovation. Malaika’s association with this campaign amplifies its appeal, inspiring women to embrace this revolutionary product.”

Malaika Arora herself commented on her involvement, saying, “For me, hair reflects confidence and self-expression. I have always believed in boldly standing out, and everything I do—whether in my work or personal style—has been noticed. That’s why I’m thrilled to partner with Streax, a brand that mirrors my belief in high performance that gets you noticed.”

Streax gel hair colour, endorsed by Malaika, is now available at leading retail outlets and on e-commerce sites including Amazon, Flipkart, Myntra, and Nykaa.