Sydney Sweeney Hailey Bieber Amongst Big Fashion Brands Reveal Star-Studded Ambassadors for Fall 2025

Fall 2025 is here, and fashion houses are pulling out all the stops to make their campaigns feel like blockbuster premieres. This season isn’t just about clothes—it’s about character, charisma, and crafting narratives that resonate with a global audience. With stars from Hollywood to the boxing ring stepping in front of the camera, brands are proving that a single campaign can blur the line between editorial fantasy and real-world influence. Here are five campaigns setting the tone for the season.

Sydney Sweeney: Jimmy Choo’s Cinematic Fantasy

Jimmy Choo has once again teamed up with actress Sydney Sweeney, and the result is pure cinematic magic. The Autumn 2025 campaign plays out like a dream sequence, where shifting backdrops mirror the mood of each shoe and handbag. Sweeney glides through these ever-changing vignettes like a modern-day heroine, embodying Jimmy Choo’s vision of women embracing multiple personas with style and confidence. It’s more than a campaign—it’s a modern fable that turns accessories into storytelling devices.

DKNY: Hailey Bieber Channels New York Spirit

DKNY is making sure its Fall 2025 campaign stays true to its roots, and who better to embody the brand’s iconic New York energy than Hailey Bieber? Photographed by Mikael Jansson against a gritty city backdrop, Bieber blends varsity-inspired streetwear with sharply tailored looks and standout accessories like the Hadlee Bag and Paula Commuter Tote. The campaign nods to DKNY’s legacy with splashes of taxi-cab yellow and a Yankees cap collaboration, capturing that distinctly New York mix of effortless cool and urban grit.

Amiri: Saúl “Canelo” Álvarez Blends Strength and Style

For Amiri’s latest campaign, boxing champion Saúl “Canelo” Álvarez steps away from the ring and into a vintage mansion, where designer Mike Amiri’s sleek tailoring and American sportswear-inspired pieces tell a more intimate story. Shot by Hart Leshkina, the imagery contrasts Álvarez’s public persona as an unstoppable athlete with his private, reflective side. With ruffled tuxedo shirts and structured separates, Amiri’s campaign positions fashion as both armor and art, capturing the duality of modern idols.

Boss: Shohei Ohtani as the Modern Gentleman

Boss has enlisted baseball sensation Shohei Ohtani to showcase its Fall/Winter 2025 collection, and the results are as polished as they are powerful. Ohtani wears a wardrobe designed for the modern gentleman: water-repellent Prince of Wales coats, precision tailoring, and silk knitwear that reflects the brand’s signature balance of innovation and tradition. His presence reinforces Boss’s #BeYourOwnBoss ethos, proving that athletic strength and sartorial elegance are a perfect match.

Ludovic de Saint Sernin: Power and Provocation

Parisian provocateur Ludovic de Saint Sernin continues to push boundaries with a daring Autumn/Winter 2025 campaign that pairs corporate backdrops with latex, leather, and sharp tailoring. Amelia Gray leads the charge, exuding commanding sensuality while Alejo Humanes and Lewis Gillooley flank her as perfectly styled accomplices. Shot by Stuart Winecoff and styled by Carlos Nazario, the imagery channels Helmut Newton’s iconic power play aesthetic, cementing the brand’s ongoing dialogue with sexuality, power, and fashion’s darker edge.

Fall 2025 campaigns are embracing a cinematic, narrative-driven approach that makes each brand feel like its own film studio. From Jimmy Choo’s dreamy escapism to Ludovic de Saint Sernin’s subversive power plays, this season proves that ambassadors aren’t just faces for brands—they’re characters in an ongoing story of style, influence, and identity.