Laetitia Casta Shines Again as the Star of Calzedonia’s 2025 Swimwear Campaign

Calzedonia is making waves once again—this time by reuniting with French style icon Laetitia Casta for its highly anticipated 2025 swimwear campaign. After a celebrated collaboration in 2023, the 46-year-old actress and model returns as the face of the brand, embodying the timeless elegance and sun-soaked allure of the Mediterranean that defines Calzedonia’s aesthetic.

Known globally for its chic hosiery, swimwear, and fashion essentials, Calzedonia—a flagship label of the Oniverse group—is turning up the heat with a capsule collection tailored specifically for the French market. The launch is perfectly timed to coincide with Casta’s role in Balmain’s Spring/Summer 2025 campaign, showcasing her enduring influence in the world of luxury fashion.

The 2025 swimwear collection is all about refined sophistication. From ruching details to jewelry-inspired embellishments, each piece is crafted to elevate beachwear into a statement of style. The palette features captivating hues including Mediterranean blue, deep burgundy, and sparkling glitter accents, ensuring standout appeal whether poolside or seaside.

Released in mid-April, the capsule is now available online and across Calzedonia’s extensive network of nearly 230 stores in France, making it accessible to style-savvy shoppers across the country.

As part of the ever-growing Oniverse fashion group—which includes Intimissimi, Tezenis, and Falconeri—Calzedonia continues to flourish. In 2024, Oniverse reported a 13.5% increase in global sales, surpassing €3.5 billion in revenue, underscoring the group’s strong international momentum and the lasting appeal of its brands.

With Laetitia Casta at the helm, Calzedonia’s 2025 campaign captures the essence of effortless glamour, European chic, and modern femininity—solidifying the brand’s place as a leader in seasonal style.