Becky G Joins Garnier as the New Face of Fructis

Becky G is bringing her bold energy and signature style to the beauty world as the newest ambassador for Garnier Fructis!

The chart-topping singer, actress, and all-around powerhouse is kicking things off by starring in the brand’s latest campaign for their Sleek & Stay Hair Serum — a must-have for frizz-free, long-lasting sleek hair.

In the fun new “Put It to the Test” campaign, Becky G takes us into the heart of Club Sleek, dodging flying drinks and dancing through crowds, all while her hair stays flawless. Talk about a hair product that can really keep up!

“We’re so excited to have Becky G join the Garnier Fructis family,” said Garnier’s SVP of Marketing, Ali Fakih. “She’s bold, relatable, and constantly evolving — the perfect role model for today’s generation.”

The campaign is also a family affair — Becky’s cousin, DJ Awsumo, appears as the club DJ, and the vibe is matched with a custom track by producer Massara.

And the best part? This is just the beginning. Becky G and Garnier have a full year of exciting content, events, and surprises in store.

“This campaign is all about confidence and owning your look,” Becky shared. “Everyone deserves to feel their best — and Garnier helps make that happen.”