Luxury leather goods and stationery retailer, Frank Smythson, has released its financial results for the year ending March 2024, showcasing significant improvements across key metrics, although losses persist. The brand’s performance aligns with a gradual recovery from the pandemic, despite ongoing challenges in the global economic landscape.

Frank Smythson reported a notable increase in turnover, rising to £27.26 million from £23.65 million the previous year. Gross profit also saw a positive shift, growing to nearly £19.6 million, up from just over £16 million. While operating losses remained, they narrowed slightly to £5.9 million, compared to £6.9 million in the previous period. Both pre-tax and after-tax losses also showed improvement, dropping to £6.6 million from £7.3 million.

Strong Sales Growth Despite Retail Challenges

In terms of sales performance, Frank Smythson reported a solid like-for-like growth of 4.6%, despite a decrease in foot traffic across retail stores, which fell by 8.7%. This growth was largely attributed to a 0.9% increase in conversion rates.

While the brand’s travel retail locations saw a “much improved” performance, they still struggled with the lingering effects of reduced passenger numbers and the slowdown in international travel. However, its online business performed well, with a 5.1% increase in like-for-like sales, a 0.7% rise in traffic, and a notable 4.8% improvement in conversion rates.

Challenges in Wholesale and Corporate Sectors

Frank Smythson’s wholesale (B2B) business faced challenges due to high stock volumes, slower traffic in department stores, and some financial uncertainty among key wholesale partners, including Matches and KaDeVe. As a result, wholesale spending was subdued. However, the Corporate division saw strong growth, benefiting from increased interest in high-end corporate gifting and brands seeking to reward VIP clients and executives.

Strategic Focus on Retail, Digital Expansion, and Brand Visibility

Looking ahead, Frank Smythson continues to refine its retail strategy, with a focus on enhancing its network. The company made the strategic decision to exit several loss-making stores, reducing overheads and directing resources towards growing brand visibility and strengthening its digital channels. Notably, the brand closed its flagship store on New Bond Street, London, in August 2024, a decision made during the financial year. This closure forms part of its broader strategy to create a more streamlined and effective retail operation.

Further store closures included the Heathrow Terminal 5 location, which was shut to accommodate terminal upgrades. However, Frank Smythson is in discussions with the airport management to secure new retail space, potentially across multiple terminals, to maintain its presence in this key high-traffic location.

Investing in People and Expansion in Key Markets

Throughout the year, the company continued to invest in its talent pool. Frank Smythson appointed a new Digital Director to enhance its online business, alongside new agencies to boost both domestic and international sales. The brand also welcomed a new Marketing Director at the end of the financial year and appointed a Business Development Director in January 2024, tasked with expanding the B2B division and creating new business models.

International Expansion: A Stronger Focus on Japan

Following the close of the financial year, Frank Smythson made strides in expanding its international footprint. In January 2024, the brand’s new Japanese distributor, Look Inc., took over operations, initially focusing on e-commerce and expanding into Isetan Men’s and a flagship store in Ginza 6.

As Frank Smythson continues to navigate a post-pandemic recovery, its strategic focus on digital growth, brand visibility, and international expansion positions it well for future success, despite the ongoing challenges in the retail landscape.