The collaboration between Thai superstar Win Metawin and the iconic sportswear brand PUMA has grown significantly since its inception, marks a pivotal moment in both Win’s career and PUMA’s strategy in the Asian market.

The Beginning of a Fashion Forward Journey

Win Metawin, known for his roles in popular series like “2gether” and “F4 Thailand: Boys Over Flowers,” has quickly risen to fame not only as an actor but also as a fashion icon. His appointment as a PUMA ambassador in March 2024 was met with enthusiasm from fans and fashion aficionados alike. His first major event with PUMA was the opening of the brand’s largest flagship store in Southeast Asia at Sunway Pyramid in Malaysia, which took place in September 2024. This event was not just an introduction but a statement of intent, showcasing Win’s star power and PUMA’s commitment to the region.

A Partnership Beyond Ambassadorship

The collaboration between Win and PUMA extends beyond the typical ambassador role. In 2025, Win was featured prominently in PUMA’s Spring Summer collection, where he modeled several looks that highlighted the brand’s fusion of sport and style. His appearances on social media platforms, especially X (formerly Twitter), have shown him in various outfits, from a total blue look with the PUMA ARCHIVE SEASONAL Relaxed Racer Jacket to a more daring black and red leather jacket paired with the PUMA Inhale sneakers. These posts have not only promoted the clothing but have also served to cement his image as PUMA’s face in Thailand and beyond.

Impact on Fashion Trends and Brand Image

Win Metawin’s influence through this collaboration has been significant. His unique blend of charisma, style, and youth appeal has helped PUMA tap into the Asian market more effectively, particularly among the younger demographic. The partnership has also seen PUMA leveraging Win’s massive following to drive engagement on social media, with campaigns featuring him garnering thousands of interactions, reflecting the power of celebrity influence in modern branding.

Win’s involvement with PUMA isn’t just about fashion; it’s about cultural impact. By being associated with a global brand like PUMA, Win brings Thai culture to an international stage, showcasing how local talents can have a global influence. His participation in events like the PUMA Speedcat revival campaign, where he was seen sporting the sneakers in various chic outfits, has resonated well with fans worldwide, promoting a fusion of Eastern and Western fashion sensibilities.

What’s In Store For Win Metawin and Puma

The future looks bright for this collaboration. With Win’s rising profile and PUMA’s innovative approach to fashion and sports, there’s anticipation for more exclusive collections, campaigns, and events. This partnership could lead to special edition products tailored to Win’s style or even collaborative design projects, further intertwining their brands in the fashion narrative.

The collaboration between Win Metawin and PUMA is more than just a marketing strategy; it’s a cultural bridge that celebrates youth, fashion, and the dynamic energy of sports. As both Win and PUMA continue this journey together, they are not only setting trends but also building a legacy in the fashion world that resonates with a global audience. This partnership exemplifies how modern celebrity endorsements can go beyond mere promotion to genuinely influence and shape consumer culture.