Myntra, an e-commerce platform specializing in fashion and beauty, has introduced its latest campaign named ‘Fashion with Caution,’ starring Bollywood actors Ranbir Kapoor and Triptii Dimri. This move adds Triptii to Myntra’s list of celebrity ambassadors which already includes Shahrukh Khan, Kiara Advani, Ranbir Kapoor, and Karan Johar.

The ‘Fashion with Caution’ campaign aims to highlight Myntra’s wide array of Indian wear, celebrity-inspired outfits, and international brands.

In her statement, Triptii Dimri expressed her excitement, saying, “I’m thrilled to be part of Myntra’s journey in making fashion accessible, relatable, and aspirational. Being part of the ‘Fashion with Caution’ campaign was an amazing experience. Fashion is not just about looking good; it’s about feeling good, and Myntra makes that effortless.”

Abhishek Gour, Director of Brand Marketing at Myntra, elaborated on the campaign’s ethos, “At Myntra, our mission has always been to make fashion more inclusive, accessible, and innovative. With this campaign, we’ve taken a fun and fresh approach to showcase how Myntra’s diverse catalogue allows you to look as fashionable as a celebrity, while features like M-Express delivery are transforming the fashion shopping experience.”

The campaign will be rolled out across Myntra’s official website and its social media channels.

Triptii Dimri gained critical acclaim for her performances in Anvita Dutt’s films “Bulbbul” (2020) and “Qala” (2022), the former earning her a Filmfare OTT Award for Best Actor in a Web Original Film (Female). Her popularity surged with her supporting role in the action film “Animal” (2023), which led to a nomination for the Filmfare Award for Best Supporting Actress.

She has since starred in high-grossing comedy films like “Bad Newz” and “Bhool Bhulaiyaa 3” both in 2024, showcasing her versatility across genres. Dimri was also featured in Forbes Asia’s 30 Under 30 list in 2021, highlighting her impact in the entertainment industry.