Janasya is an ethnic wear fashion brand and has signed actor Rashmika Mandanna as its brand ambassador The brand plans to expand its customer base with the youth of India, which is the target audience for the brand.

The actor will be seen endorsing the brand’s products in a regional and national marketing campaigns targeted at young customer base in India.

Vinay Kanodia, co-founder of Janasya in a statement said on the occasion, “We are excited to begin this remarkable journey with Rashmika Mandanna. Her flawless sense of fashion and fashion-forward approach perfectly encapsulate our brand spirit. Together, we want to design a collection that is unparalleled and pushes the boundaries of modern fashion while capturing the spirit of Indian history.”