MAGIC, PROJECT, and SOURCING at MAGIC Return to Las Vegas with a Power-Packed Lineup for 2024

The much-anticipated fashion industry events, MAGIC, PROJECT, and SOURCING at MAGIC, are set to return to Las Vegas, celebrating 90 years of shaping the fashion world. This year’s event, held at the Las Vegas Convention Center from August 19-21, 2024, promises an exciting mix of networking opportunities, trend-spotting, and educational sessions for fashion enthusiasts, brands, retailers, and industry professionals alike.

MMGNET Group, in collaboration with Art Hearts Fashion and Resorts World Las Vegas, will host the highly anticipated Style Oasis: A Fashion Runway Experience on Monday, August 19, 2024. This satellite event, held at Zouk Group and sponsored by AIRSTREAM, will be a vibrant showcase of the latest in fashion, footwear, and accessories. Attendees can expect runway presentations featuring the season’s hottest brands and styles, with a special performance by Grammy Award-winning R&B star Macy Gray, who will also debut her latest clothing collection.

MAGIC Las Vegas will be a hub of activity as hundreds of brands gather to preview their Spring 2025 collections. This season, Western and bohemian styles are predicted to dominate the trends. Top brands like ASTR the Label, Little Words Project, Matisse Footwear, Ciebon, Rumored, and The Sis Kiss will be exhibiting, while Kids at MAGIC returns with exclusive children’s clothing collections from Laree + Co, MishMoccs, and Dakota Ridge.

Not just a feast for the eyes, MAGIC Las Vegas will also be a hub of education and inspiration. The event will feature hands-on activations and informative sessions, including a talk with Jaclyn Johnson, founder of Create & Cultivate, on women’s empowerment and wellness in the fashion industry. Kelly Helfman, President of MMGNET Group, emphasizes the importance of these events as platforms for collaboration and innovation in the fashion industry, saying, “Our events continue to be the place where the best of our community comes together to collaborate, ideate, conduct business, and have fun while moving the fashion industry forward.”

PROJECT Las Vegas will explore the intersection of sports and fashion with a variety of onsite activations, from a golf panel and pickleball court to a skate park. Attendees will also get an exclusive look at top skate brands like Adidas Skateboard, Nike SB, and New Balance Numeric. The PROJECT show floor will feature premier men’s brands such as Lacoste, Hugo Boss, and G-Star, alongside women’s brands like Minnetonka, Born Footwear, and Vera Bradley.

SOURCING at MAGIC will bring together over 1,100 international and domestic manufacturers, suppliers, and service providers, showcasing innovations in technology, artificial intelligence (AI), and sustainability. Key buyers from renowned brands such as Macy’s, Rag & Bone, and UGG are slated to attend, making this a must-attend event for sourcing professionals.

The off-site Style Oasis: A Fashion Runway Experience is open to the public through a limited ticket run, while admission for participating brands and retailers is free with a MAGIC, PROJECT, or SOURCING at MAGIC Las Vegas show badge. For more information and to purchase tickets, visit: zoukgrouplv.com.

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