Jordan’s apparel export sector experienced a significant downturn in the first quarter of 2025. Exports plummeting by 26.95% compared to the same period in the previous year . Despite this decline, the US maintained its position as Jordan’s primary export destination, accounting for a substantial portion of the apparel exports.

This sharp decrease in exports can be attributed to several factors. Global economic uncertainties, including fluctuating demand and supply chain disruptions, have impacted the apparel industry worldwide. Additionally, shifts in consumer behavior and increased competition from other apparel-producing nations have posed challenges to Jordan’s export performance .

The decline in apparel exports also coincided with a reduction in fabric imports, which are essential for garment production. Historically, Jordan’s apparel industry has been bolstered by trade agreements such as the Qualifying Industrial Zones (QIZ) and the Jordan-U.S. Free Trade Agreement (FTA), which provided duty-free access to the U.S. market .

In response to the current challenges, Jordan is exploring strategies to revitalize its apparel sector. Efforts are underway to diversify export markets beyond the U.S., targeting regions such as the European Union and Canada . Furthermore, the sector is included in Jordan’s Economic Modernisation Vision, aiming to position the country as a regional hub for fast fashion manufacturing.

To achieve these goals, stakeholders are focusing on enhancing production efficiency, investing in workforce development, and adopting sustainable manufacturing practices. By leveraging these initiatives, Jordan aims to strengthen its competitiveness in the global apparel market and mitigate the impact of external economic fluctuations.