Gul is a beautiful amalgamation of florals with sequin and pearl hand embroidery. The beautiful colors like corals, steel, onion and fine wine add a new palette to your wardrobe.

Florals get a glamourous sassy avatar and make a beautiful contemporary indo-fusion interpretation in silhouettes like concept sarees, kaftans, jacket shararas and cocktail sarees. With a global presence, the brand is also stocking at Aza Fashion, Perniaspopupshop, Aura , Elahe in India,Aashni and Co, London, Vesimi, Collage and Palacio , Dubai, UAE and LeRosh in Jakarta.

How did you start your journey as a fashion designer ? What made you incline towards fashion designing ?

One of my most memorable childhood memories is cutting up my grandma’s sarees to make clothes for my dolls. Since then I haven’t stopped designing clothes. be it styling my mum to a wedding or revamping and upcycling my Grandmother’s treasures from her trunks. It feels like I was always meant to do this!

What is the vision behind Label Nitya Bajaj ?

Nitya Bajaj envisions to see its handcrafted pieces of art pass on to generations to be revalued, reused and reworn .

What crafts does Label Nitya Bajaj excel in ?

Nitya Bajaj specialises in luxury womenswear and kidswear. During the pandemic, with the help of the ministry of small and medium enterprise, the brand also successfully  introduced a new vertical of fabric facemasks which did exceptionally well. NBman along with NBhome is in the pipeline to be launched soon.

How has Label Nitya Bajaj done as a business brand ? ( You may include factual data like no of units produced each year, business from India, offshore business etc. )

Nitya Bajaj today is spreading its wings far & wide. With successful represnations in India with stockists like Aza, Perniaspopupshop, Aura, Elahe, Anahita in India to Aashni &Co and Bridal Trunk in London , LeRosh in Jakarta, Indonesia and Vesimi, The Rack by Kachins, Palacio and Collage in Dubai, UAE, the brand is successfully in business . 

What are the primary inspiration behind your collections ?

At Niya Bajaj we present two collections each year. Our summer collection is pretwear and winter collections are mostly directed towards the festive season.Summer collections mostly display an interpretation of a signature print in easy ready-to-wear silhouettes, whereas the festive collection displays our signature hand embroidery of sequins and pearl work. Inspiration comes from anywhere. Be it the Aegean cats from my recent trip to Greece culminating into the ‘Meow’ collection or ‘Sprinkle’ inspired from the constellation of stars represented by Hand artisans sequin spreads.This year we present Gul by Nitya Bajaj which is a beautiful combination of florals with sequin sheeting and pearlwork.

What is your outlook on Indian fashion industry and its future prospects?

I am proud of our county and its rich heritage. Each state, each community has its values, and something new and interesting to contribute to art and fashion.India has been ever inspiring to us and also to the world. Many artisans are also commissioned by big fashion houses for hand embroidery and meticulous craftsmanship. During the pandemic, Nitya Bajaj tried to generate employment opportunities for our daily wage workers and artisans in the ‘Save The Artist’ initiative. Indian fashion continues to inspire many and I foresee us and many other Indian brands representing India at International shows and runways.