A Healthy Startup for the Healthy Future – Dr Mix Lucknow

Dr. Mix is the latest of the healthcare start-ups to be launched in Lucknow focussing on nutraceutical products.
The founder, Dr. Tanima Singhal is a pregnancy & lactation consultant with 13+ years’ experience in maternal and child health care. Her well known clinic –Maa Si Care Clinic is located in Vikas Nagar, Lucknow and is dedicated to maternal and child care in the city. Dr. Tanima takes online consultations for patients all over the world.

The penetration of the nutraceutical market in India is just above 10 per cent at the all-India level. While it is 22.51 per cent in urban India, it is merely 6.32 per cent in rural India. Though traditionally pharmaceuticals dominated, dietary supplements seem to have a potential weightage in market. Our market is primarily dominated by cure and treatment rather than prevention discipline. This is exactly what Dr Singhal’s years of experience taught her, the problems faced by the local women which triggered her interest into establishing her Maa Si Care Foundation Trust and that later paved the way to her finding apt solutions to help prevention through Dr. Mix. “I used to get a lot of queries in OPD but due to my hectic schedule I could not find time to counsel. I always believed that prevention is better that cure. So after much deliberation I finally quit my job to start my clinic based on counselling for preventive care. Slowly I found my passion in the work”, Dr Singhal recollects.

Being new to the business field, it was a daunting task for Dr Singhal to procure raw materials, labour, to find packing solution, establishment of supply chain, set up a management and complete legal formalities. But this never let Dr Singhal and her team down and she was soon way ahead of these troubles.

The idea was an instant hit during Covid times with lots of patients joining her treatment from India and abroad. Dr Mix aimed to fill the gap in quality nutrition through a mix of Ayurvedic and natural blends to provide a healthy daily diet. Hence the first product of Dr. Mix -The Multigrain mix was launched.
The USP of the product is its purity, 100% natural and preservative free nutrition that can take care of the whole family.

Dr Mix has now started to offer the following products :-

• Multigrain powder mix which can be taken with milk or made as roti, dosa and snacks with two variants, one with natural sugar and one without sugar for diabetics and weight conscious people.
• Poshak Tatva, powder of sprouted grains for natural protein source for vegetarian people
• Amylase Powder, for people facing digestive issues and low haemoglobin.
• Lactomagic, a lactation mix to boost breast milk supply of new mothers . It comes with 2 variants – with sugar and without sugar for diabetics.
• Moringa Tablets which are a super food which is helpful for everyone in various issues.
• Massage oil for new mothers for and small babies and based on the concept of Dhanwantharam Kuzhambu ( a Siddha ayurvedic medicine formulated for external applications). It is used in Ayurvedic Massage and Ayurvedic Dhara Therapy.

Dr. Singhal has come a long way by working on what her patients need. This is where Dr Mix products are so special. They are created by carefully examining the everyday needs and future health issues of the people. The products are completely natural, easy to make, nutritious, preservative and chemical free. Buyers love it as these mixes have a very important ingredient- Faith, Trust and Purity. The products can easily be made a part of the daily diet with no additional medical prescriptions (instructions that are mentioned on the packs).

Dr. Mix soon plans to include more products by working more on the patient need, increasing production capacity in the near future and making sure our product reaches to all those who require it so it can help to improve more and more families. Fashion Herald wishes them all the very best.

You can check out the products at : – https://drtanima.com/shop/
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