Ethnic wear powerhouse Biba has launched its highly anticipated Spring-Summer 2025 collection, spotlighting Bollywood star Kriti Sanon in a vibrant new campaign. The latest lineup features an array of chic options, including suit sets, jumpsuits, co-ord sets, breezy summer dresses, and stylish shirts—perfect for the season ahead.

Kriti Sanon Shines in Biba’s Spring-Summer 2025 Campaign

The campaign, unveiled on February 27, 2025, brings a fresh and lively vibe with a promotional video featuring Kriti Sanon. Set to an upbeat summer soundtrack, the actor showcases Biba’s newest designs while inspiring fans to embrace self-expression—whether through fashion, dance, or everyday moments. Kriti’s effortless charm and relatability make her the ideal muse for this collection, blending traditional elegance with modern flair.

Biba is rolling out the campaign across its digital platforms, including its official website, YouTube, Facebook, and Instagram, ensuring fans can dive into the spring-summer vibe no matter where they are.

A Collection for the Modern Indian Woman ft. Kriti Sanon

Siddharth Bindra, Managing Director of Biba, shared his excitement about the launch, stating, “At Biba, we’re committed to evolving with the needs of today’s women. Our Spring-Summer 2025 collection celebrates effortless style and comfort—tailored for the modern Indian woman who wants to feel confident and chic every day.”

He added, “Kriti Sanon perfectly embodies this vision, bringing energy and grace to the campaign. This collection is a wardrobe essential for anyone looking to refresh their style this season.”

What’s in the Spring-Summer 2025 Collection?

Biba’s latest offerings cater to a wide range of tastes, blending ethnic roots with contemporary trends. From versatile suit sets to playful jumpsuits and coordinated sets, the collection is designed for both casual outings and festive occasions. The summer dresses and shirts, meanwhile, promise breathable fabrics and bold designs—ideal for warm weather and effortless dressing.

Where to Shop Biba’s Spring-Summer 2025 Collection

The Spring-Summer 2025 collection is now available for purchase online via Biba’s official website and at Biba retail stores nationwide. Whether you’re updating your wardrobe or seeking the perfect summer outfit, this collection has something for everyone.