Hi, this is Azim Khan. I’ve been in this fashion industry since the past 20 years. I’ve always had interest in this industry and how the fashion world works and with the help of respected Mrs. Kumkum Roy Chowdhury (Executive Director, Sahara Parivar), back in my days, I was able to explore the field and it was under her guidance that I was able to grow my personal confidence in this fashion industry.
This industry helps you find how you truly want to express yourself. It gives a glimpse into someone’s personality. It’s how you differentiate yourself from other people.

You are a very senior figure in Lucknow’s fashion industry. What do you think about Lucknow’s fashion industry? What are its good points and what does it lack ?

Lucknow is already known for its ethnicity and the nawabi culture and with passing time it is also thriving in the fashion industry. The thing that I like about Lucknow’s fashion is the work of the artisians here they weave in magic; from their finishing to their designs, you name it, they have it all. It is not just the artisians here in Lucknow but all over the work of artisians is commendable.

How do you view Lucknow’s fashion industry in the next 4-5 years ?

It is going to be amazing. I can see this industry growing gracefully and living up to its ‘Nawabs’ identity.

When you are not doing fashion blogging, what do you do ?

I am a full-time senior Manager in Sahara India Pariwar.

What is your advice to young models of Lucknow ?

I would ask the youngsters to be true to themselves as fashion is all about beauty, self-expression and self-confidence.

Also, the fashion industry is progressing day by day so bring your vision and innovation to the table and enjoy.