Connect with us

Events

Designer Mona Shroff At Her Best At Rio Carnival 2018

mona-shroff-interview

We loved your designs at the Rio Carnival.Tell us more about it. How much effort did you put into the preparation?

​   ​I have worked for more than 6 months on this show. The Brazilian props were all Handmade by Designer  Ms. Linda   from Netherlands . The jewellery was all Handmade which is the USP of my brand . I used Paper Mache , Coconut  shells , Resin, Mother of Pearl , Beads and Vegetable colours. Clothes were by designer Rajiv Mehta.    The music selection and choreography was done by me. 
        History was created as I collaborated with an International artist Nityam Singha Roy and he was painting LIVE what was running  on the Ramp.  He finished the painting exactly in 30 minutes which was the total time of my show.
 mona-shroff-event

What is the most important consideration for you when doing a show?

​   Collaboration and Integration of different cultures through Fashion is my main aim. I love to portray different themes , cultures , and  jewellery with a twist. Fusion is what attracts me the most.  
fashion-herald-event

Is there anything that the Indian market is lacking in terms of organising more such shows? How can it be made better?

​          Firstly Organising team has to be fantastic , otherwise there are delays , backstage mess , Choreographer has to be very responsible , creative and not create drama, models must be alert and done a few shows . Model helpers have to be responsible and helpful as there is hardly any time for changes  in between shows . Hair and make up team has to maintain time schedules. 
      I was promised a camera above the artist which would show the audience his painting in stages, which was not delivered. When you are creating History , perfection is very important . Especially when there is an International collaboration of different designers and artists and I was working for last 6 months . 
 fashion-herald-intimate-week

What were the best memories of the even​t ?

 My only memory was that I created  history with live painting along with the fashion show. The energy , colours and vibrancy is my trademark .  ​I had international press / media who flew down specially to cover my opening show.

 mona-shroff-live

You are so much active during your shows. What is your secet of being so much active? What is your health mantra?

​I am obsessed with Gym and yoga. I workout everyday and love my work , is the only secret mantra I follow. There are no short cuts in life.  
Continue Reading
Advertisement Priscilla Ricart

Trends

lakme fashion week 2024 full show lakme fashion week 2024 full show
Events6 days ago

Main Highlights Day 1 -5 : Lakme Fashion Week 2024 x FDCI Mumbai Edition

Lakme Fashion Week 2024 Day 1 Top News & Updates Lakme Fashion Week 2024: Karishma Tanna turns showstopper for INIFD...

Galia Lahav International Cover Galia Lahav International Cover
Entertainment2 weeks ago

Neo Amazonia – International Cover March 2024 ft Designer Galia Lahav

Fashion Herald Cover 2024 Fashion Herald Cover 2024
Editorial1 month ago

Fashion Cover February 2024

Alankrita Sahai Miss India World Alankrita Sahai Miss India World
Editorial2 months ago

Exclusive with January Covergirl Alankrita Sahai

This January, Fashion Herald takes you on a journey into the life of the stunning beauty queen,Miss India Earth, Alankrita...

Trending3 months ago

Inditex still looks strong, despite Q3 sales growth slowing

Fashion retail giant Inditex has reported another good sales period and also on Wednesday it said that the final quarter of the...

Miraggio-collaborates-with-Deme-by-Gabriella-on-accessories-line Miraggio-collaborates-with-Deme-by-Gabriella-on-accessories-line
Trending3 months ago

Miraggio collaborates with Deme by Gabriella on accessories line

Accessories brand Miraggio has partnered with resort wear label Deme by Gabriella to launch a collaborative handbag line designed to...

chanel chanel
Trending3 months ago

Chanel embraces Britain, and Manchester, in Métiers d’Art collection

Two weeks ago, Paris panned the premier of Ridley Scott’s biopic Napoleon. On Thursday night, Manchester embraced a street chic show...

Jahnvi Kapoor Walks For Nexa x Amit Agarwal at Lakme Fashion Week 2023 (1) Jahnvi Kapoor Walks For Nexa x Amit Agarwal at Lakme Fashion Week 2023 (1)
Events5 months ago

Janhvi Kapoor Walks For Nexa x Amit Agarwal at Lakme Fashion Week 2023

NEXA ended day three at Lakmé Fashion Week in partnership with FDCI, when the brand unveiled the unique one-of-a-kind line-up...

Disha Patani for Kalki lakme fashion week Disha Patani for Kalki lakme fashion week
Trending5 months ago

Disha Patani walks wearing Kalki Bridal Collection at Lakme Fashion Week | Fashion Herald

Ladies and gentlemen, gather ’round because KALKI just dropped the fashion bombshell we’ve all been waiting for! It was a...

hannah palmer model feature exclusive latest shoot hannah palmer model feature exclusive latest shoot
Editorial7 months ago

Unveiling the Radiant Charm of Model Hannah Palmer

In the glimmering world of fashion and beauty, certain individuals possess an innate ability to captivate hearts and ignite imaginations....