Valentino’s Fall 2025 Campaign Finds Poetry in the Ordinary

Valentino’s Fall 2025 campaign, crafted under the poetic vision of creative director Alessandro Michele, offers a quiet yet powerful meditation on the beauty of the everyday. Titled The Poetics of Everyday, the campaign doesn’t just showcase fashion—it proposes a manifesto, a philosophical lens through which to view modern life.

In contrast to Michele’s well-known maximalist aesthetic, this campaign feels like a gentle rebellion against overstimulation. “We live in an era of violent uproar… of shouting images… of words chasing after other words without ever taking root,” reads a statement from the house. Amid this visual and emotional chaos, Valentino calls for “a policy of attention… an ethics for the gaze,” encouraging us to linger on what is often overlooked: the mundane, the minor, the miraculous simplicity of daily rituals.

The imagery reflects this slowed-down sensibility. Though it’s an autumn campaign, the visuals are grounded in the quiet pleasures of a summer day. One recurring scene captures models outside an ice cream parlour, indulging in a treat many would consider unremarkable—yet under Michele’s lens, it becomes rich with symbolic depth.

Shot in both portrait and landscape formats, the campaign stars Amelia Gray, Kai Schreiber, Lorenzo Zurzolo, Scarlett White, and Sophie Thatcher—each caught in serene moments that blur the lines between performance and lived experience.

“Re-enchanting the everyday, trying to inhabit it poetically is not an easy task,” Michele shares in a reflective note. “An anomaly is needed, a disruption in the frantic rush to do. We need to slow down and stop.”

Rather than dramatic motion or complex staging, the visuals embrace stillness—“a static point of view,” as Michele describes it, “focused on life, as it happens.” A door opening, a bar scene, a morning routine. Mundane fragments of time rendered cinematic, sacred even.

“The everyday is not a backdrop,” he adds. “It’s the secret architecture that supports our presence in the world… a frame of glows and joyful epiphanies enshrined in the little or nothing of our ordinariness.”

In The Poetics of Everyday, Valentino invites us not to escape the ordinary, but to look again—and see it anew.