Business
Skechers To Make Fashion Statement with Debut Streetwear Collection at Lakmē Fashion Week 2024
Skechers, the renowned footwear brand, is making waves in India as it prepares for its inaugural appearance at the prestigious Lakmē Fashion Week in collaboration with FDCI in Mumbai. Teaming up with the talented designer Kanika Goyal, Skechers is all set to unveil its first-ever streetwear collection on Day 3 of Lakmē Fashion Week X FDCI at the iconic Jio World Convention Centre.
This groundbreaking collaboration marks a significant milestone for Skechers, as it ventures into the realm of fashion apparel collaborations in India. The streetwear collection slated to grace the runway is a testament to Skechers’ evolution from the late 1990s to the 2000s, showcasing the brand’s commitment to style and innovation.
Rahul Vira, CEO, Skechers Asia Pvt. Ltd., says, “We are excited to unveil our new streetwear collection at the Lakmē Fashion Week X FDCI for the first time, as it sets the stage for collaborations in fashion for Skechers in India. This collaboration not only showcases our commitment to staying at the forefront of fashion trends but also highlights our dedication to providing innovative and stylish collections that resonate with the dynamic and ever-evolving fashion preferences of the urban youth of India.”
Kanika Goyal says, “I am excited about my collaboration with Skechers where I’ve designed Skechers’ first-ever streetwear capsule collection for India. The collection, Retroverse, is an amalgamation of Skechers’ iconic style with a more contemporary design aesthetic, creating a unique collection that rightly resonates with the Indian market.”