Prada Group Powers Forward with Q1 Sales Climbing 13%

The Prada Group is striding into 2025 with confidence, reporting a 13% jump in Q1 revenues and unveiling its strategic roadmap for global expansion — but without saying a peep (yet) about that much-rumored Versace acquisition. CEO Andrea Guerra is focused instead on the house’s creative firepower and steady footing in an otherwise shaky luxury market.

While Prada flagship label held steady with retail sales at €827 million — a respectable plateau given last year’s sky-high comparables — it was little sister Miu Miu who brought the fireworks. The brand surged with a dazzling 60% sales spike (at constant exchange rates), crossing €377 million and flexing across categories and regions alike. It’s safe to say: Miu Miu isn’t just playing dress-up anymore — she’s playing for keeps.

“A Peculiar, Complicated Year” — But Prada’s Betting on Creative Stability

Speaking to analysts, Guerra painted 2025 as a “peculiar and very complicated year,” with the luxury industry still in “reshuffle mode.” He predicted at least another 12 months of flux, but framed the current climate as fertile ground for grabbing market share: “We’ve got stability, we’ve got creativity — that’s a winning combo right now.”

Prada Group revenues hit €1.34 billion this quarter, up from €1.19 billion in Q1 2024, with retail sales contributing €1.21 billion. Wholesale and royalty revenues saw modest but solid growth at 7% and 15% respectively.

Chairman Patrizio Bertelli, though absent from the call, struck a positive tone in a statement: “In an increasingly turbulent and uncertain landscape, we continued to execute with confidence and discipline.” Translation: Prada’s not just surviving — it’s scheming, dreaming, and expanding with purpose.