Gucci’s parent company, Kering, announced on Thursday that its prestigious eyewear division has reached a deal to acquire the entire share capital of the Italian eyewear manufacturer Visard, as well as a minority stake in another renowned Italian eyewear brand, Mistral. This strategic move highlights Kering’s ongoing commitment to expanding its luxury eyewear portfolio.

The transaction, set to finalize in the third quarter of 2025, marks a significant step for Kering in the eyewear market. Although Kering did not disclose the financial terms of the deal, it hinted that there may be potential for a full acquisition of Mistral by 2030, further solidifying its presence in the eyewear sector.

Kering’s acquisition of Visard and Mistral comes as part of a broader strategy to strengthen its high-end eyewear division, which already includes a variety of luxury eyewear brands. This partnership is expected to enhance Kering’s position in the growing global eyewear market, which has seen increasing demand for luxury and designer eyewear products in recent years.

Expanding Kering’s Eyewear Empire

This acquisition reflects Kering’s strategic approach to diversifying its portfolio and investing in companies that complement its existing luxury offerings. Kering has long been known for its ownership of iconic fashion houses such as Gucci, Saint Laurent, and Balenciaga, and the eyewear division has become a key focus for growth.

By bringing Visard under its umbrella, Kering gains access to a skilled Italian manufacturer renowned for its craftsmanship, aligning with the brand’s emphasis on quality and innovation. Mistral, while a minority stake for now, represents a promising future growth opportunity, potentially becoming a full-fledged part of Kering’s eyewear business in the coming years.

A Promising Future for Luxury Eyewear

The luxury eyewear industry is poised for continued expansion, driven by evolving consumer preferences and the growing trend of fashion-forward eyewear. As consumers increasingly seek high-quality, stylish eyewear from trusted luxury brands, Kering’s strategic acquisitions place it in an excellent position to capitalize on this lucrative market.

With the finalization of these deals expected by late 2025, Kering is positioning itself for long-term success in the luxury eyewear space, further cementing its place as a leader in the global fashion and luxury industry.

Kering’s move into eyewear with the acquisition of Visard and the minority stake in Mistral is expected to not only reinforce the company’s portfolio but also to set the stage for future collaborations and innovations in the high-end eyewear market.