Dior Appoints Thai Sensations Lingling and Orm as New Brand Ambassadors

Dior has officially welcomed Thailand’s breakout stars Sirilak “Lingling” Kwong and Kornnaphat “Orm” Sethratanapong as its newest brand ambassadors, marking yet another milestone in the global rise of Thai entertainment idols. Known collectively as LingOrm, the duo has become a cultural force, with their hit GL dramas The Secret of Us and Only You amassing an international fanbase.

In a statement Dior praised the actresses as “a captivating duo who perfectly embody Dior’s spirit of freedom and constantly reinvented elegance.” And honestly, there’s no arguing with that — the pair has been turning fashion week into their personal stage.

Lingling and Orm first stepped onto the Paris Fashion Week circuit at Dior’s March showcase. By October, when they returned for Jonathan Anderson’s debut womenswear collection, they weren’t just attending; they were leading. According to Karla Otto, Lefty and CTZAR, the pair topped global earned media value charts, overtaking even dominant K-pop names.

Orm closed out the Spring 2026 season as the number-one influencer with an EMV of $23.5 million. Lingling followed closely with $21.5 million — not bad for two rising stars who posted a combined 50 Dior-focused updates during the season, driving massive engagement.

Lingling’s background mirrors her global appeal. Born in Hong Kong to a Chinese father and Thai mother, she’s fluent in four languages and has navigated careers from beauty pageants to acting to entrepreneurship as the founder and CEO of lifestyle brand Always Wonder. With 2.7 million Instagram followers, she called her Dior ambassadorship under Jonathan Anderson “an honor,” adding that she believes deeply in his creative vision.

Orm, meanwhile, comes from a legacy family in Thai entertainment and began her screen journey in 2019. Known for shows like Game of Outlaws, she has also ventured into fashion with her label Keep Silent. Calling her new Dior role “a dream,” the actress shared her admiration for the house’s heritage and Anderson’s aesthetic direction. She currently holds 2.4 million followers on Instagram — and counting.

Fans can expect to see even more of LingOrm together. Channel 3 recently confirmed the duo will reunite next year for a series adaptation of the novel Wad Fun Wan Wiwa.

Dior, notably, has been ahead of the curve in embracing Thailand’s cultural momentum. The house previously tapped Nattawin “Apo” Wattanagitiphat and Phakphum “Mile” Romsaithong as men’s ambassadors in 2023 — a move that helped set off what many now call the Thai Wave in luxury fashion.

Looks like the wave isn’t slowing down any time soon.