Women’s Indian wear brand Biba has named Bollywood celebrity Kriti Sanon as its new brand ambassador and has kicked off the partnership with a brand film for its...
The Lucknow’s retail sector continues to face headwinds, with discretionary retail sales remaining sluggish in August. According to the latest Fashion Herald survey, total discretionary sales...
Samoh, Trent Limited’s women’s ethnic wear brand, has just opened its first flagship store in Hyderabad with a grand inauguration event. Situated in the bustling Venkatagiri...
India’s textile industry is poised for substantial growth, with exports projected to exceed $65 billion by the financial year 2026. The domestic textile market is also...
House of Tata women’s ethnic wear brand Taneira has partnered with NGO Goonj to launch an initiative named ‘Exchange, Elevate and Empower’. The brand has invited...
Haircare and electronics business Dyson has launched its first ‘Dyson Demo’ store in Lucknow. Located in the city’s Lulu Mall, the outlet is designed to enable...
Beauty and personal care brand Pilgrim has named actress Rashmika Mandanna as its new brand ambassador for its hair care product range. Harnessing Mandanna’s pan-India popularity, the brand has launched...
The luxury sector, long considered recession-proof, is facing significant challenges in 2024. Recent data and industry reports reveal a slowdown in the growth of some of...
Multi-brand fashion, beauty, and lifestyle department store Shoppers Stop is eyeing India’s swift growing luxury retail market. The business is looking into opening large-format outlets this fiscal year...
In the fast-paced world of fashion, Gen Z is proving to be a transformative force, pushing luxury, premium, and mass-market brands to reconsider their marketing strategies,...