Asics is a Japanese multinational corporation that produces sportswear. Asics is best known for its sneakers but also produces other footwear such as sandals, as well as clothing and accessories. 

Shraddha Kapoor will be seen endorsing the brand’s footwear and women’s sportswear segment.

With this association, the brand aims to strengthen its market presence and widen its reach among female fitness enthusiasts across the country.

Commenting on the association, Rajat Khurana, managing director at Asics India in a statement said, “With a strong fan base and influential presence, Shraddha Kapoor is the ideal ambassador to inspire and educate people about the importance of nurturing a healthy mind and body. This association will enhance our brand’s appeal and expand our reach across the country, fostering a holistic and active lifestyle.“

Shraddha Kapoor added, “I firmly believe that a healthy body nurtures a healthy mind, and it has always been my goal to share these values with my fans. Partnering with Asics India, a brand that aligns perfectly with my beliefs. I look forward to this collaboration and doing some wonderful work with the team.”

Asics sells in India through its website along with leading e-commerce platforms and currently has 88 stores spread across India.