Youtuber Isheeta Yadav

I’m a 23 year old software engineer who has a knack for fashion and fitness-  I mean I like being well dressed always and that’s all I share on my YouTube channel as well apart from a few health and fitness related videos too!

Then it was my friends, I remember one of them literally pushed me to either – start a blog or a channel. I have been an introvert for the most part of my life so never actually had the courage to do anything of this sort but when I did it did help me grow as a person. Also since last year I decided to be regular with my content and the channel crossed 10k Subscribers mark and half a million views ,so things have been great.

And there hasn’t really been any one inspiration, I used to watch Bethany since I was in school and then Sherry and Sejal when I was in college- there’s no one particular inspiration as such.

The ability to be yourself. I never pretended to be some fashion queen, I was just being me!  A regular 20 something Indian girl, my struggles were real ,my lifestyle was pretty relatable – I think your content should be authentic to get an audience and to grow.

It’s tough! It’s SO tough given the fact that I have a 9-5 (actually 9-8 )job but when you do something you enjoy,things start falling in place. I wake up early shoot my bits for a video or click some pics and after office edit it! I need to work every day to have a video ready for a Friday upload!

Netflix and chill! Haha! I like seeing other people’s content too! I enjoy beerbiceps, MostlySane,Komal Pandey, Sejal and Saloni’s channel alot, so I catch up on their weekly videos.

When I had to work in night shift at my office and couldn’t figure out when to shoot the video cause mornings I would be sleeping and at night I had work, but some how it did workout.

Aashna Shroff- She was the first blogger I followed and shes one person who can look pretty in any style. Won’t be wrong if I say she’s the OG Indian Style Blogger.

Santoshi – I’ve been in love with her since she wasn’t even a blogger, i don’t get it how can somebody look so effortlessly hot even in a simple tee and jeans.

Priyanka Chopra ( from Dostana) and Deepika Padukone ( from Cocktail). Way before social media happened- movies were where we saw all the new styles.

StalkBuyLove-

I did collaborate with a few brands before this but StalkBuyLove was a big one for me, I just couldn’t believe they noticed my channel and my Instagram!

Not that I’m someone who should be giving this advice but-

Be yourself.

Be consistent.

And notice the pattern – like what works for your audience and what doesn’t and keep experimenting too.