The collaboration will see Dimri endorsing the brand across several key markets, including India, Australia, Canada, South Africa, and Europe.

This partnership is part of Forever New’s strategy to expand its reach and strengthen its position as a prominent name in the global fashion industry. By aligning with Dimri’s rising star power, the brand aims to connect with a broader audience and showcase its chic and sophisticated designs.

Speaking on the association, Triptii Dimri expressed her excitement, saying:
“Becoming the global brand ambassador for a brand I genuinely love is an incredible honour. I’m thrilled to be part of this journey and can’t wait to introduce this stunning collection to fashion enthusiasts around the world.”

Dipendra Goenka, founder and CEO of Forever New, also commented on the collaboration:
“We are thrilled to have Triptii Dimri join us as our global brand ambassador. Her grace, approachability, positivity, and confidence are just a few of the many qualities we admire about her, as they align well with our brand’s personality and values. This collaboration reinforces our commitment to delivering sophisticated glamour and exceptional quality.”

Forever New is available in India through its website, standalone stores, department stores, and leading e-commerce fashion platforms.