Mumbai, India – Fashion enthusiasts rejoice! Lakmé Fashion Week in partnership with FDCI announces a captivating collaboration for the upcoming season. Renowned designer JJ Valaya will showcase a unique collection from his bridge-to-luxury brand, JJV.Kapurthala, at the prestigious event held at the Jio World Convention Centre in Mumbai. This exciting partnership takes center stage with a collection that seamlessly blends tradition and innovation, offering sustainable luxury for the modern fashion-conscious consumer.

A Commitment to Sustainable Fashion

This collaboration between R|Elan™, a leading sustainable fabric brand from Reliance Industries Limited (RIL), and JJV.Kapurthala goes beyond stunning design. The collection champions eco-conscious practices throughout the garment creation process. Look for exquisite pieces crafted from R|Elan™ GreenGold, a fabric made from recycled PET bottles, and featuring innovative technologies like R|Elan™ Kooltex for superior comfort and style. This focus on sustainability reflects RIL’s commitment to fostering talent while promoting circularity and responsible practices within the textile and fashion industry.

A Journey Through Time and Culture

Drawing inspiration from the travelogues of the illustrious Maharaja Jagatjit Singh of Kapurthala, JJV.Kapurthala’s new collection, aptly named “Char” (meaning “Four” in Punjabi), takes us on a captivating journey through time and culture. Imagine a fusion of a bygone era’s opulence and global influences reimagined for the modern world. Each garment whispers stories of distant lands, with sophisticated silhouettes and a touch of subdued grandeur. The collection caters to the discerning traveler who appreciates timeless elegance without excessive embellishments.

A Signature Style with Modern Appeal

The “Char” collection stays true to JJV.Kapurthala’s signature style, featuring a range of silhouettes and the brand’s beloved “Shifting Leaves Chevron” motif. This bridge-to-luxury collection offers a unique opportunity to experience the essence of JJV’s design philosophy – a celebration of diverse cultures woven together in a symphony of colors and textures.

Quotes

• Mr. Hemant D. Sharma, President – Polyester, Reliance Industries Limited (RIL): “This collaboration exemplifies our commitment to nurturing the best talent while advancing sustainability and circularity in the textile and fashion industry.”
• Designer JJ Valaya: “Working with exquisite and sustainable fabrics makes the journey even more special!”