Seonghwa Struts into History: ATEEZ Star Makes Runway Debut at Isabel Marant FW25 Show

Park Seonghwa, the eldest member of K-pop sensation ATEEZ, took the fashion world by storm last night, making his highly anticipated runway debut at Isabel Marant’s Fall/Winter 2025 show during Paris Fashion Week. The event, held in the heart of the French capital, marked a monumental moment for the 26-year-old singer, who transitioned from K-pop stage to high-fashion catwalk with a confidence that left fans and fashion enthusiasts alike in awe.

Seonghwa’s journey to this debut has been nothing short of inspiring. Known for his boundary-pushing style and vocal advocacy for genderless fashion, he’s long expressed a passion for clothing as a form of self-expression. His relationship with Isabel Marant began organically—first as a fan of the brand’s effortless, Parisian-chic aesthetic, then as a guest at their Spring/Summer 2025 show in September 2024, and most recently as the face of their SS25 campaign alongside supermodel Kate Moss. Now, as the first K-pop ambassador for the brand, Seonghwa has cemented his place in its legacy by stepping onto the runway.

The FW25 show was a celebration of Marant’s signature blend of bohemian flair and modern edge, and Seonghwa embodied it perfectly. Dressed in a look that married soft textures with bold silhouettes—rumored to feature the brand’s iconic suede and leather detailing—he walked with a poise that belied his newcomer status. Fans who had gathered outside the venue, braving the Parisian chill, erupted into cheers as he appeared, a testament to the global reach of both ATEEZ and Seonghwa’s personal star power.

Behind the scenes, Seonghwa’s preparation was as heartfelt as it was rigorous. In a recent interview with The Hollywood Reporter, he shared how his ATEEZ bandmates—Hongjoong, San, and Wooyoung, all fashion-week veterans themselves—offered support and advice ahead of his debut. He even took runway classes to hone his walk, a detail that delighted fans when revealed on social media. “I’m so proud of how hard he worked for this,” a commenter on Reddit’s ATEEZ community wrote. “He didn’t just show up—he earned it.”

For Isabel Marant, casting Seonghwa was a bold yet fitting choice. The designer herself has spoken of being captivated by his ability to make her clothes his own, blending K-pop’s electric energy with her brand’s playful, unpredictable spirit. Artistic director Kim Bekker, who has collaborated closely with Seonghwa, echoed this sentiment, praising his fresh yet relaxed energy as a perfect match for the Marant homme line.

The FW25 collection itself leaned into a rugged-yet-sexy vibe, with layers of knits, leathers, and shearlings evoking a gaucho spirit—a theme Seonghwa brought to life with his commanding presence. While full details of his runway look are still emerging, early reports suggest it featured the collection’s standout animal prints and cascading fringes, tailored to his sleek, genderless aesthetic.

This debut is more than just a milestone for Seonghwa—it’s a statement. From a boy who once felt limited by societal norms around clothing to a man confidently strutting in heels and dresses, he’s redefining what it means to be a fashion icon. “He inspires us to express who we truly are,” one admirer wrote online, capturing the sentiment of countless fans who see him as a trailblazer.

As the lights dimmed on the Palais Royal runway, Seonghwa’s star only shone brighter. With his Paris Fashion Week debut now in the books, the question on everyone’s mind is: What’s next for this style chameleon? If last night was any indication, the fashion world hasn’t seen the last of Park Seonghwa—and neither have we.