Self-Portrait Unveils Autumn/Winter 2025 Campaign with K-Pop Star Jisoo

British fashion house Self-Portrait is once again embracing its deep-rooted connection to K-pop culture, announcing South Korean superstar actress and singer Jisoo as the face of its Autumn/Winter 2025 campaign.

The collaboration marks another milestone in the brand’s ongoing love affair with global pop culture, blending its signature contemporary elegance with Jisoo’s magnetic star power.Jisoo, a member of the globally celebrated K-pop group BLACKPINK, brings her multifaceted talent and effortless charisma to the campaign, showcasing Self-Portrait’s latest collection. Known for her roles in both music and acting, as well as her influence in the fashion world, Jisoo perfectly embodies the brand’s ethos of empowering individuality through bold, feminine designs.

The Autumn/Winter 2025 collection, as previewed in the campaign, features Self-Portrait’s hallmark aesthetic—think intricate lacework, tailored silhouettes, and vibrant textures, all reimagined for the modern wardrobe. Jisoo is seen in a series of striking visuals, donning pieces that range from structured outerwear to delicate, embellished dresses, highlighting the collection’s versatility and timeless appeal.“Jisoo’s energy and authenticity resonate deeply with our vision at Self-Portrait,” said Han Chong, the brand’s founder and creative director.

“Her ability to connect with audiences worldwide while staying true to herself makes her the perfect ambassador for this collection.”Shot in a sleek, urban setting, the campaign juxtaposes London’s architectural grit with the soft, romantic details of the collection, creating a dynamic backdrop that mirrors Jisoo’s versatile persona. The visuals, captured by a yet-to-be-named renowned photographer, emphasize bold contrasts and a modern femininity that aligns with Self-Portrait’s evolving narrative.This isn’t the first time Self-Portrait has tapped into K-pop’s global influence. The brand has previously collaborated with other high-profile figures from the industry, cementing its status as a go-to label for stars who dominate both the stage and the red carpet.

Jisoo’s involvement further solidifies this bond, as her global fanbase eagerly anticipates the collection’s release.The Autumn/Winter 2025 collection will be available online at self-portrait.com and in select retailers worldwide starting September 2025. Fans can also expect exclusive behind-the-scenes content from the campaign on Self-Portrait’s social media channels, offering a closer look at Jisoo’s collaboration with the brand.