Editorial
Radiant Passion -Anita Mishra’s Journey to Glamour and Success in the Beauty Industry
In the realm of entrepreneurs, there are few who embody the essence of their ventures as effortlessly as Anita Mishra from Lucknow. With her glamorous demeanor, elegant style, and immense self-confidence, she personifies the epitome of success. Hailing from a lineage of esteemed educationists, with her great grandfather being honored by the naming of Laxman Das Atithi Grih in BHU, Anita Mishra is a force to be reckoned with.
Anita’s journey began in Chakia, a town located 50 km from the city of Varanasi, where she grew up with her four siblings and completed her schooling. She went on to graduate with honors in Zoology from Banaras Hindu University and acquired a Master’s degree in Computer Applications from Lucknow. Eager to expand her horizons and refine her skills, she pursued a diploma from the esteemed London School of Cosmetology, further cementing her expertise in the field.
As a professional cosmetologist, Anita Mishra has made a name for herself by successfully running 8 Lakme Beauty Salons, in Lucknow and Varanasi. Her expertise in the field has led to the establishment of Lakme academies in both cities, Anita Mishra looks for further expansion in future. With a team of over 100 dedicated employees across her centers, they operate like a close-knit family, contributing to the success and growth of her business.
Anita’s salon was chosen as the official beauty and makeup partner for the prestigious Pantaloon Femina Miss UP contests in 2013 and 2014. The unparalleled talent and skill of her salons have made them the highest revenue contributors to Lakme Lever, with more than 500 bridal makeovers performed each year.
Her remarkable accomplishments have earned her recognition in both printed and social media circles. Her name has graced the pages of renowned publications such as Grihsobha, Hindustan Times, Times of India, Amar Ujala, and Dainik Jagran, among many others. Her contributions to the industry have not gone unnoticed, establishing her as a prominent figure in the world of beauty.
Beyond her successful ventures, Anita Mishra has played a pivotal role in judging esteemed beauty contests, including Miss UP, UP Face of the Year, Pantaloon Miss UP, Anokhi Contest, Amar Ujala Rupantaran, Sahara India Fashion Show, and Fashion Show by NIFT Varanasi, Times of India, Unity College Fest, and Sri Ramswaroop University Fest. Her expertise and discerning eye have been sought after to recognize the brightest talents in the fashion and beauty world.
Anita has also had the privilege of being a guest speaker at prestigious institutions such as Banaras Hindu University (BHU) MBA School, Sri Ramswaroop University, CMS, and several other renowned schools. Her entrepreneurial journey and invaluable insights have inspired countless students. Additionally, she has graced the airwaves as a guest speaker on popular radio stations like Radio Mirchi and Radio City, further solidifying her influential presence.
Anita Mishra’s contributions extend beyond the realm of beauty. She has been honored and felicitated by esteemed personalities such as the Governor of UP, Shri Ram Naik, the Governor of J&K, Shri Manoj Sinha, Bollywood actress Vidya Balan, and Radio City (Varanasi) for her remarkable contributions to the beauty industry and her significant social work for the welfare of women.
Recognized as one of the 30 successful women entrepreneurs in Uttar Pradesh by Delhi Press magazine in 2012, Anita’s journey to success began with her first job at Eureka Forbes. As the Customer Relationship Manager for North India, she showcased her professionalism and dedication by engaging with customers and providing them with the best solutions. Her exceptional performance led to her being appointed as the first franchisee of Eureka Forbes in Uttar Pradesh, a feat recognized and rewarded by the TATA group.
Anita Mishra’s story is one of determination, passion, and a relentless pursuit of excellence. Her unwavering commitment to her craft and her unwavering dedication to empowering women have made her an icon in the beauty industry. As she continues to inspire and make an indelible mark, Anita Mishra serves as a beacon of success and an embodiment of the beauty and grace that define her remarkable journey.