Pharrell Williams and Nigo’s Icecream Makes Bold Leap into Women’s Streetwear for FW 2025

Pharrell Williams and Nigo’s Icecream brand debuts its first women’s collection, headlined by Spanish rapper BB Trickz. The streetwear label, rooted in skate culture and vibrant graphics, reworks its iconic early 2000s aesthetic with a feminine edge for fall-winter 2025.

Launched in 2004 as a Billionaire Boys Club offshoot, Icecream gained a cult following for its bold designs, blending hip-hop energy with skateboarding flair. This women’s line evolves that legacy, preserving the brand’s playful DNA while introducing tailored fits and contemporary detailing for a female audience. The collection reflects Icecream’s commitment to inclusivity, expanding its reach to a broader, style-savvy demographic.

Shot by Los Angeles-based photographer Lauren Leekley and directed by Ross Westland, artistic director for Icecream and BBC in Europe, the campaign merges Americana-inspired elegance with the brand’s signature skate aesthetic. Set against a luxurious residential backdrop, it highlights vibrant colors, camo prints, and relaxed silhouettes.

BB Trickz, whose viral hit “Super” skyrocketed her fame, brings an electrifying mix of edge and glamour, embodying the collection’s appeal to bold, creative women. The 46-piece capsule draws heavily from Icecream’s visual archives, offering graphic jersey sets, houndstooth cardigans, embroidered caps, denim shorts, and logo-stamped boxer shorts and bras, all reinterpreted with modern proportions and meticulous detailing.

Pricing reflects Icecream’s premium streetwear positioning: tops start at €55, jackets range from €240 to €355, jeans at €185, and accessories like caps and boxer shorts at €61. This launch not only broadens Icecream’s cultural footprint but also signals a new chapter for streetwear, where heritage and innovation collide to empower a new generation of fashion trailblazers.