In a groundbreaking moment for K-pop and high fashion, MEOVV’s Gawon, also known as Chloe Lee, has been officially announced as Prada’s newest brand ambassador, becoming the first fifth-generation K-pop idol to represent a high-end luxury brand. The announcement, made on April 17, 2025, has sent waves of excitement through the fashion and entertainment industries, with fans and netizens celebrating Gawon’s meteoric rise.

The 19-year-old rising star, who debuted with MEOVV under THE BLACK LABEL in September 2024, expressed her enthusiasm for the partnership in a statement shared via social media: “I am so honored and excited to be joining Prada as an ambassador! I have always admired Prada’s sensibility and philosophy, so I am delighted to be joining the brand on its journey.” The post, accompanied by stunning visuals of Gawon in Prada’s signature aesthetic, quickly garnered thousands of likes and shares, with fans praising her poised and luxurious charm.

Prada, renowned for its bold vision and timeless elegance, highlighted Gawon’s unique appeal as a key factor in their decision. The luxury fashion HOUSE stated, “Prada is pleased to announce Gawon as our new brand ambassador. Her dynamic energy and distinctive style align perfectly with Prada’s innovative spirit.” This marks a significant milestone for Gawon, who has rapidly emerged as a standout figure in the K-pop industry, previously gaining attention for her striking resemblance to TWICE’s Jihyo and her modeling background with brands like Adidas.

Gawon’s journey to this prestigious role has been nothing short of remarkable. Before her debut, she trained under YG Entertainment and transitioned to THE BLACK LABEL, where she honed her skills as a performer and model. Her appearance at Milan Fashion Week in February 2025, where she attended Prada’s FW25 Donna Fashion Show, foreshadowed this partnership. At the event, Gawon turned heads with her model-like visuals, earning praise for elevating a “questionable” outfit with her commanding presence. Her interactions with fellow K-pop star Karina of aespa, including a viral moment where the two linked arms, further cemented her status as a fashion darling.

The announcement has sparked widespread celebration on social media, with fans dubbing Gawon a trailblazer for fifth-generation idols. One X post exclaimed, “#GAWON is the new Prada’s brand ambassador. She is now first 5th gen idol to be a brand ambassador of a high end luxury brand.” Another user noted, “Prada welcomes Gawon as their new brand ambassador—this is just the beginning for her!” The sentiment reflects Gawon’s growing influence, with many anticipating that this partnership will elevate MEOVV’s global profile.

Industry insiders view Prada’s selection of Gawon as a strategic move to tap into the burgeoning influence of K-pop’s fifth generation. Unlike previous ambassadors, Gawon represents a fresh, youthful energy that resonates with Prada’s forward-thinking ethos. Her appointment follows a string of high-profile Prada ambassadors, including Chinese star Chen Haoyu and global celebrities like Hunter Schafer and Letitia Wright, underscoring the brand’s commitment to diversity and cultural relevance.