Corona Makes a Splash at Lakme Fashion Week with Saaksha & Kinni’s “Hana” Collection

Get ready to trade your worries for a swimsuit and a Corona! The world’s leading beer brand, Corona, makes a splashy debut at Lakme Fashion Week 2024, partnering with the renowned designer duo Saaksha & Kinni. This year marks a double celebration: the unveiling of Saaksha & Kinni’s first-ever swimwear line and Corona’s historic first fashion showcase, all under the banner of the stunning “Hana” collection.

This collaboration is a marriage made in paradise. Corona’s ethos of celebrating simple moments of relaxation and reconnecting with nature finds a perfect match in Saaksha & Kinni’s signature boho design sensibilities. Corona’s association with Lakme Fashion Week signifies a deeper connection with Indian consumers, and the “Hana” collection perfectly embodies their core values of relaxation, rejuvenation, and a deep connection with the natural world. This isn’t just a fashion show; it’s a lifestyle brought to life through Saaksha & Kinni’s unique and innovative design aesthetic.

Drawing inspiration from Corona’s iconic blue and yellow color palette, the “Hana” resort-wear line captures the brand’s carefree essence. The mandala motif, symbolizing nature’s harmony, takes center stage, showcasing the pinnacle moment of disconnection – the sunset.

“The Lakme Fashion Week has been a platform for showcasing the best in Indian fashion, and this year, with our leading global beer brand Corona, we are excited to be a part of this magic,” said Vineet Sharma, Vice President of Marketing & Trade Marketing for AB InBev India. He further emphasizes the brand alignment, stating, “Corona has always been synonymous with relaxation, nature and enjoying the simple moments in life, and this collaboration beautifully captures this essence.”

Just like Corona, “Hana” invites you to disconnect from the digital world and immerse yourself in the beauty of nature. The collection features a blend of prints and solids adorned with Indian-inspired quilt detailing, each piece reflecting the tranquility of the ocean, sunset, and lush greenery.

Crafted from luxurious chiffons and silks, the collection seamlessly integrates timeless motifs with contemporary silhouettes. Nets, poplins, and denim add a touch of sustainability, while handcrafted details like ruching, hand-embroidered mirrors, coins, and thread work elevate each piece to a harmonious blend of tradition and modern flair.

Saaksha Bhat of Saaksha & Kinni expresses her enthusiasm: “This season we are thrilled to be collaborating with the global beer brand – Corona, a brand that epitomizes rejuvenation and connection with the outdoors. The synergy between our design and Corona’s ethos creates a seamless fit, particularly well-suited for resort wear. We are eagerly anticipating the debut showcase of our swimwear collection, poised to reignite the desire to reconnect with nature.”

Corona’s presence at Lakme Fashion Week signifies a major step for the brand, expanding its footprint beyond the beverage industry and embracing the world of fashion. This collaboration promises to set the stage for a summer filled with style, sunshine, and, of course, a Corona with a lime wedge. So, grab your swimsuit, channel your inner beach goddess, and get ready for a fashion show that promises to transport you to paradise!