Jean Paul Gaultier names BLACKPINK’s Jennie as Their Muse for Pre-Fall 2025 Campaign

K-pop superstar Jennie Kim, known mononymously as Jennie and a member of the global sensation BLACKPINK, has been unveiled as the new muse for Jean Paul Gaultier Pre-Collection Fall 2025 campaign, cementing her status as a fashion icon. The announcement, made on May 28, 2025, has sparked widespread excitement among fans and fashion enthusiasts, with social media platforms buzzing with praise for the “legendary” collaboration.

The campaign, photographed by Max Siedentopf, showcases Jennie embodying the essence of a modern-day showgirl, bringing her bold and charismatic persona to the French fashion house’s avant-garde designs. The Pre-Fall 2025 collection, crafted by the Jean Paul Gaultier studio, draws inspiration from the four elements—water, fire, earth, and air—expressed through the brand’s signature sculptural corsetry, sharp tailoring, and trompe-l’œil detailing. Jennie’s looks range from a striking double denim ensemble with voluminous tailoring to a semi-sheer, velvet-like bodysuit adorned with baroque patterns and the “GAULTIER” logo across the chest, showcasing the collection’s blend of theatricality and elegance.

“This campaign felt like stepping into a dream. Every look had its own energy—fluid, fiery, grounded, or light—and I loved expressing all those sides of myself through Gaultier’s incredible designs,” Jennie shared in a press release. “Jean Paul Gaultier has always inspired me to be bold, and this was truly a celebration of that spirit.”

Jennie’s appointment as the “Ultimate Gaultier Muse” marks a significant milestone in her burgeoning fashion career. Already a prominent ambassador for Chanel since 2017, Jennie has made waves in the industry, recently walking for Jacquemus in Capri and attending high-profile events like the Met Gala and Paris Haute Couture Week. Her appearance at Jean Paul Gaultier’s Spring/Summer 2025 couture show in January, where she wore a vintage beaded gown from the Spring 2008 collection, hinted at a potential collaboration, fueling speculation among fans.

The partnership comes at a pivotal moment for Jean Paul Gaultier, as the house prepares to welcome new creative director Duran Lantink, known for his sustainable and daring designs. While the Pre-Fall 2025 collection was designed by the Gaultier studio, Jennie’s campaign is seen as a bridge between the brand’s storied heritage and its future under Lantink’s vision.

Fans have taken to social media to celebrate the news, with one X user declaring, “Jennie is out here collecting fashion houses like trophies. The ultimate it girl slaying Gaultier legacy.” Another commented, “A MUSE BTW meaning they develop entire collections around her persona and style. like this is a mark of lasting fashion relevance.” The enthusiasm reflects Jennie’s growing influence, with netizens calling her the “Global IT Girl” and praising the campaign’s creative synergy.

Jennie’s multifaceted career continues to soar. Beyond her role with BLACKPINK, which is set to embark on their DEADLINE world tour in July 2025, she has launched her solo music career with her debut album Ruby and ventured into acting with a role in HBO’s The Idol. Her fashion endeavors, including founding her own label, OddAtelier, further underscore her versatility.

The full Pre-Fall 2025 collection is now available on Jean Paul Gaultier’s official website, inviting fans and fashion lovers to explore Jennie’s transformative looks. As one fan aptly put it on X, “Jennie slaying as always! Her style is iconic.” With this collaboration, Jennie continues to redefine the intersection of K-pop and high fashion, proving she is, indeed, the ultimate showgirl.