Krvvy, a burgeoning brand specializing in women’s innerwear and shapewear, has successfully raised INR 6 crore (approximately USD 693,477) in a pre-seed funding round. The investment was spearheaded by Titan Capital and All in Capital, with notable participation from angel investors including Nikita Gupta, Emmanuel Suraj, Anuj Jain, and Anubhav Jain.

The fresh capital will be channeled into expanding Krvvy’s retail footprint, diversifying its product offerings, and intensifying research and development efforts.

Investment Strategy and Vision:

Yash Goyal, Co-founder and CEO of Krvvy, expressed his enthusiasm about the new partnership, stating, “We are thrilled to welcome Titan Capital and All in Capital to our mission of redefining the women’s innerwear industry. This investment will help us focus on R&D, enabling us to introduce innovative, functional, and comfortable innerwear solutions tailored for the Indian market.”

A spokesperson from Titan Capital also shared their perspective on the investment, saying, “Krvvy’s dedication to blending functionality, comfort, and style is setting new standards in the women’s shapewear and innerwear sector. The founders, Yash Goyal and Anant Bhardwaj, have demonstrated a keen understanding of consumer needs, which makes us confident in their potential to lead this market transformation.”

About Krvvy:

Founded in 2024 by Yash Goyal and Anant Bhardwaj, Krvvy (pronounced ‘Curvy’) aims to cater to the modern woman’s demand for stylish, yet practical undergarments. The brand’s products are accessible through its official website and leading e-commerce platforms like Amazon and Myntra.