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Ice Spice Gets Into Her Scent Era: Rap Star Joins Forces with Revlon for Debut Fragrance Line
Ice Spice is making serious moves—off the stage and into the scent game. The four-time Grammy-nominated rap star, known for her fiery lyrics, signature red curls, and unapologetic attitude, has just inked a major global fragrance deal with iconic beauty brand Revlon. Announced on Wednesday, the partnership marks a new era for both the artist and the cosmetics giant, as they team up to create Ice Spice’s very first signature fragrance line.

The collaboration will see Ice Spice working closely with Revlon’s product development team to craft a fragrance collection inspired by her bold, trendsetting style. The first drop is set to hit shelves in 2026, and while details are still under wraps, fans can expect something as spicy and unforgettable as the artist herself.
“We are delighted to embark on this exciting new chapter with viral sensation and powerhouse talent, Ice Spice,” said Revlon CEO Michelle Peluso in a statement. “She is bold and innovative, just like Revlon, making this a perfect match.”
But this is more than just a celebrity endorsement. According to Peluso, the deal signals a strategic revival of Revlon’s fragrance division, with plans to reinvigorate the category through high-impact, culturally relevant collaborations. “Transforming our fragrance business with groundbreaking deals like this not only strengthens our portfolio but also allows us to reach new audiences. I can’t wait to see what we create together,” she added.
Revlon is no stranger to iconic scents—its fragrance portfolio already includes big names like Elizabeth Arden, Juicy Couture, Christina Aguilera, and Curve. But Ice Spice brings something fresh to the table: a direct line to Gen Z, a unique blend of music and beauty influence, and a loyal fanbase that celebrates authenticity and individuality.
For Ice Spice, the partnership is a full-circle moment. “I have been a lifelong fan of Revlon and I am so excited to be partnering with them on my first fragrance,” she shared. “Revlon is an iconic brand that has a long history of innovation, and I am honored to work together with them to develop my fragrance line that embodies me and inspires fans to embrace their individuality.”
With this new venture, Ice Spice cements her place not only as a music phenomenon but also as a rising force in beauty and fashion. The countdown to 2026 has officially begun—and it’s already smelling like a hit.