How Boombox became one of the most successful bar brands of Lucknow

Sahil Baweja is a venture capitalist and the brand owner of Boombox, working hard to expand the brand in North and North East in the upcoming years. Professionally he is a restauranteur, being a venture capitalist he tries to bring together the hospitality and the startup world. Previously he has been a director with Carl’s Jr. India, which is one of the largest burger chains from the US. He has also been the director of IHOP India, one of the largest American casual dining chains launched in Delhi.

Boombox is currently one of the most successful bar brands of India which started in Delhi around 2010 and since then expanded all across Delhi NCR, Chandigarh and now actively expanding in Uttar Pradesh with a flagship U.P. outlet in Lucknow.
Teaming up with Gaurav Singh and Sandeep Singh in Lucknow, Boombox has received a tremendous response in Lucknow.

Currently the three of them are looking forward to expand the franchise and partnership across the state. Most of the time, you will find the three of them at Boombox Lucknow, making sure that each dish, each drink and each day of Boombox goes very well.

Boombox is currently one of the most popular hangout places in Lucknow. We asked Mr Baweja that how did it reach that level?

We had a very clear vision and that was to provide a great experience. We’ve always believed that it’s not just food, drink, spices, music but it’s everything together. Starting from welcoming the guests, to hospitality, ensuring birthday surprises, personalized wishes, high and pure quality of alcohol to hosting some of the best parties with very well curated crowd, we have thought about it all. That is what we really strive for, to bring everything together and one of the best parts is that there is no dance floor, so the entire place becomes a dance floor and that creates a really magical experience. It’s all about creating the magical moment.

So it is not only a casual visit but a whole experience at Boombox. Is this the USP as well?

Very true. The vibe that is created at Boombox is the USP itself, fitting for every time, every day and every occasion and it takes all of us to do that.
The housekeeping, the DJs, the service, the chefs, security, managers, we all work together to ensure that whatever be the time of day or occasion the vibe must be perfect and the guests should have a great time.

The Ambience

Boombox was one of the first brands to introduce the concept of all day bar and dining back in 2010 in Delhi. Boombox Lucknow offers stunning view of the city. It is very well embedded with cozy spaces and sunken seats, making it perfect for even a coffee date, a brunch or after work party or even a weekend party.

The ambience is great during the evenings with the city lights creating a very special aura that makes you enjoy the food even more. What compliments all of this is the superb lineups of DJs. The right music can really help to create the right ambience. Boombox Lucknow has three DJs, who are specialists for each type of mood, one of our DJs is a specialist in party/bollywood beats, one is more into contemporary and one is more into the classics. Boombox also has live upcoming bands.

The service also plays a big part as the nature of the staff enables a very relaxed and personalized experience. Their executive chef Rohit Yadav and GM Shashank make sure that they personally attend to each table for a top-notch experience. They make sure that if there is a certain type of flavor that the guests like, they should receive exactly what they want and not anything random.

The Best Seller

Italian part of the menu, the Pizza and the Pastas are the hottest sellers at Boombox Bar Xchange. Wood fire in itself is an artful Pizza, it is made in large wood fired oven and they offer a very thin crust Pizza made up of special dough that is made in-house. Along with that they have a lot of complementary sauces which adds to the fresh, smokey flavor. There are a lot of dishes that the chef makes off the menu on demands of the guests and Biryani is one of the hits so far.

In Pastas they have a special outdoor Pasta station. Their chefs have a lot of experience so that is why the Italian part of  their menu is strongest.

About the Executive Chef?

Rohit Yadav is the executive chef of Boombox and previously he has worked at leading chains including the olive group and he has over 20 years of experience.

Best time to visit Boombox

For partying the best time would be Saturday night and to enjoy the food and the view, Sunday brunch would be our choice.
All other days are of course great as well, but these two are our personal favourite times.

What did we love the most about Boombox

We loved the team the most. We really had a great time working together and that reflects in their service and the fact that they are able to offer a great experience to their guests. You can feel the positivity of the space.

Upcoming Features

Boombox Lucknow is doubling down on their hits so far. They are introducing a brand new pizza menu with a lot more varieties. They are also introducing some new cocktails soon.

Boombox has always been the leader of trends. So when it comes to stand up comedy, DJs and live band, they’ve always been a platform where artists, who became a lot bigger in life, have been performing. From leading comedians to singers they’ve all been at Boombox when they’ve just been starting out and they were always given a platform at Boombox. Therefore Boombox Lucknow is continuing this tradition in Lucknow and has especially created a line of DJs from India as well as abroad to play.