COS, the premium fashion brand under the H&M Group, is set to open its first-ever store in India at Nexus Select Citywalk this October. The 4,000 square-foot store, located on the ground floor of the popular mall, marks a significant milestone in the brand’s expansion strategy in India.

Jayen Naik, Chief Operations Officer at Nexus Mall, shared with ET Retail that COS plans to broaden its presence across major metro cities in India after this launch.

“Recently, Nexus Select Citywalk has become the preferred destination for international brands to establish their physical presence in India,” said Naik. He also highlighted the recent arrivals of global brands like Nespresso, Footlocker, Nars, and Prada Beauty at the mall.

Looking ahead, Nexus Group is set to introduce high-end beauty brands such as Gucci Beauty and Guerlain in Nexus Select Citywalk during the 2026 financial year. The Nexus Select Trust, which currently manages 18 malls across India, aims to expand its portfolio to 30 shopping centers by 2030, as reported by Economic Times.

Founded in 2007 and headquartered in London, COS, which stands for “Collection of Style,” offers sophisticated and timeless fashion for both men and women, featuring premium apparel and accessories.

Stay tuned for the highly anticipated launch of COS at Nexus Select Citywalk this October, bringing a new level of style and luxury to the Indian retail scene.

H&M, the Swedish fast-fashion giant, entered the Indian market in October 2015 with its first store at Select Citywalk Mall in New Delhi, marking its debut in the country’s rapidly growing $41 billion apparel market. After a delayed entry due to regulatory hurdles, the brand quickly gained traction with its affordable, trendy offerings, appealing to India’s price-sensitive yet fashion-conscious consumers. Within five years, H&M expanded aggressively, opening its 50th store in Bhubaneswar by January 2021, outpacing competitors like Zara in store count. The company complemented its physical presence with an online platform, launching hm.com in 2018 and partnering with Myntra in 2019 to strengthen its omnichannel strategy. Backed by an investment of €100 million over five years, H&M has grown its revenue significantly, reporting ₹3,278.4 crore in FY24, while also increasing local sourcing to align with India’s FDI regulations, cementing its position as a leading fashion retailer in the country.