Samoh, Trent Limited’s women’s ethnic wear brand, has just opened its first flagship store in Hyderabad with a grand inauguration event. Situated in the bustling Venkatagiri neighborhood of Jubilee Hills, the store spans an impressive 4,000 square feet, offering a spacious shopping experience.

“Words can’t express our gratitude to everyone who attended the launch of the Samoh store in Hyderabad,” the brand shared on Facebook, posting photos from the vibrant event. “Thank you for being part of this special occasion and for your unwavering support!”

The launch event was attended by local fashion influencers and enthusiasts who enjoyed live music while exploring Samoh’s newest collection. The store features a wide range of traditional and fusion-style ethnic wear, alongside Samoh’s leisure wear line.

“We are excited to open our first store in Hyderabad,” said Trent Limited’s CEO, Venkatesalu P, as reported by the Indian Retailer Bureau. “We believe this new store will connect deeply with the community, catering to those who value and seek refined elegance in their wardrobe.”

This marks Samoh’s fifth physical store in India, aligning with its strategy to expand its offline footprint in major cities across the country. The brand, which launched in April of last year, is a part of the Tata Group.