Deconstruct, a skincare brand grounded in scientific principles, has successfully secured Rs 65 crore ($7.5 million) in its latest funding round. The round was spearheaded by L’Oréal’s venture capital fund, Bold, alongside V3 Ventures and DSG Consumer Partners. Existing investors, Kalaari Capital and Beenext, also joined in this investment phase.

The capital raised will be channeled into expanding Deconstruct’s retail footprint and diversifying its product offerings by venturing into new categories. Furthermore, the company plans to strengthen its distribution channels, particularly by enhancing its presence on quick commerce platforms.

Malini Adapureddy, the founder of Deconstruct, expressed her enthusiasm about the funding in a statement: “This milestone is a proud moment for us and reflects the trust our consumers and investors have placed in our vision. We have always built our products with the vision that effective skincare need not be irritating, and getting customer love for the exact same reason has been incredibly rewarding. Over the past year, we’ve helped over 2 crore beginners start their skincare journey in the most remote pin codes. This funding empowers us to singularly focus on building highly effective yet gentle products.”

Deconstruct currently sells its products via its own website, as well as through well-known beauty e-commerce platforms like Nykaa, Amazon, Myntra, Flipkart, and Foxy.