In a setting that perfectly blended tradition and modernity, Chanel unveiled its 2024/25 Métiers d’Art collection at nightfall on West Lake in Hangzhou, China. This historic city, known as much for its artisanal heritage as its cutting-edge innovation, provided a breathtaking backdrop for the collection. Drawing inspiration from antique Coromandel screens—symbols of intricate craftsmanship cherished by Gabrielle Chanel herself—the collection was an ode to the beauty of Chinese artistry, woven seamlessly into Chanel’s timeless style.

A Celebration of Craftsmanship and Cultural Connection

Chanel’s Métiers d’Art collections are renowned for showcasing the unparalleled artistry of the Maisons d’Art ateliers. The Hangzhou show elevated this tradition to new heights, with designs that radiated meticulous detailing and luxurious refinement. Long, structured coats in tweeds, velvets, and embroidered satins featured pagoda sleeves and phosphorescent braids, while mandarin collars and floral motifs paid homage to Chinese aesthetics. The fusion of tradition and modernity was apparent in every detail, a hallmark of Chanel’s approach to haute couture.

“The collection reflects Gabrielle Chanel’s creative universe, and it is inspired by Chinese Coromandel screens. It also highlights the incredible craftsmanship of silk sourced from Hangzhou and other parts of China,” noted Bruno Pavlovsky, Chanel’s President of Fashion.

A Global Event with Local Roots

The Hangzhou show marked the culmination of a year where Chanel hosted three major events in China, including the Gabrielle Chanel. Fashion Manifesto exhibition in Shanghai and the 2024/25 Cruise show in Hong Kong. These initiatives underscore Chanel’s commitment to strengthening ties with its Chinese clientele, a market that continues to flourish post-COVID.

For the Hangzhou Métiers d’Art show, Chanel invited 1,100 guests, including influencers, industry professionals, and Very Important Clients (VICs) from across the globe, 40% of whom traveled internationally. The event was a carefully curated experience, immersing guests in the duality of Hangzhou’s rich artisanal traditions and its cutting-edge innovation.

Honoring Local Artistry

Chanel’s connection to Chinese craftsmanship extended beyond the runway. Actress and Chanel ambassador Xin Zhilei explored Hangzhou’s artisanal culture, visiting the century-old Du Jinsheng silk workshop, engaging with embroidery master Jin Jiahong, and collaborating with Xin Qi, a celebrated designer from the China Academy of Art. These engagements highlighted the brand’s respect for local artistry and its commitment to fostering cultural exchange.

Luxury Redefined

The Métiers d’Art show was not merely a display of fashion but a testament to Chanel’s ethos: to merge unparalleled luxury with deep cultural connections. By presenting the collection in Hangzhou, Chanel reaffirmed its position as a global luxury leader that values authenticity and innovation.

Despite slowing economic growth in China, Chanel remains steadfast in its focus on elevating the client experience. With boutiques in 12 Chinese cities, the brand is actively engaging new clients and reinforcing its status as the ultimate luxury house.

The Future of Métiers d’Art

As Chanel continues its voyage of cultural connection and luxury innovation, the 2024/25 Métiers d’Art collection serves as a luminous example of its vision. With a commitment to artistry, tradition, and modernity, Chanel’s legacy, like the Coromandel screens it reveres, remains timeless.

This celebration of craftsmanship and culture not only resonated with the audience in Hangzhou but also set the stage for Chanel’s ongoing journey in redefining luxury across the globe.