Global fashion powerhouse Calvin Klein has launched its much-anticipated Spring 2025 campaign, featuring the dynamic K-pop group NJZ, formerly known as NewJeans. The campaign, which dropped today, showcases the five-member ensemble—Minji, Hanni, Danielle, Haerin, and Hyein—in a bold celebration of denim and effortless style, cementing their status as rising icons in both music and fashion.

Shot by acclaimed photographer Oliver Hadlee Pearch, the Spring 2025 collection highlights a refreshed take on Calvin Klein’s signature denim aesthetic. NJZ models an array of modern pieces, including updated fits like laser-etched monogram denim jackets, Bermuda shorts, and vintage-inspired logo tees. The campaign also introduces vibrant seasonal underwear, with new bralettes and bikinis styled alongside relaxed striped shirting and dark-wash jeans, embodying a laid-back yet striking energy.

The launch marks a significant moment for NJZ, who recently rebranded amid a legal dispute with their former label, ADOR. Their transition to NJZ has been met with enthusiasm from fans, and this collaboration with Calvin Klein signals a confident step into their next chapter. “We’re thrilled to partner with Calvin Klein for this campaign,” the group shared in a statement. “It’s an honor to bring our energy to such an iconic brand.”

Effortless cool meets iconic style! NJZ stuns in Calvin Klein’s Spring 2025 campaign, rocking fresh denim and bold vibes. #NJZxCalvinKlein #CalvinKleinSpring2025 pic.twitter.com/EU126pwSQe

— Fashion Herald (@FashionHerald) February 20, 2025

Social media buzzed with excitement as the campaign rolled out across Calvin Klein’s platforms, with behind-the-scenes content offering fans a glimpse into the shoot’s vibrant atmosphere. The collection, available now on Calvin Klein’s website, blends ‘90s nostalgia with contemporary flair, appealing to a global audience eager for both fashion and NJZ’s signature charm.

This isn’t NJZ’s first foray with the brand—they previously donned Calvin Klein denim for their 2024 Bunnies Camp fan meeting at Tokyo Dome. However, the Spring 2025 campaign elevates their partnership, positioning them alongside other high-profile ambassadors like Jeremy Allen White and Kendall Jenner, who have also fronted recent Calvin Klein endeavors.

As NJZ prepares for their upcoming performance at ComplexCon Hong Kong in March under their new moniker, this campaign underscores their growing influence. With Calvin Klein’s timeless appeal and NJZ’s fresh dynamism, the Spring 2025 collection is poised to dominate wardrobes and headlines alike.