Luxury fashion house Bottega Veneta has proudly announced South Korean singer I.N, a member of the global sensation Stray Kids, as its latest brand ambassador. The move marks a harmonious blend of the brand’s signature artisanship and the dynamic influence of K-pop on global culture.

I.N’s relationship with Bottega Veneta began last September when he attended the brand’s Summer 2025 show at Milan Fashion Week. Seated in the front row alongside style icons Asap Rocky and Kendall Jenner, I.N made a bold statement of his connection to the fashion world. His natural charisma and effortless style perfectly align with the luxury label’s identity.

“I am honored to join Bottega Veneta as Brand Ambassador,” I.N shared. “As someone who loves fashion and understands the dedication required to master a craft, I am inspired by Bottega Veneta’s exceptional artisanship and its spirit of self-expression. Representing the house and sharing its vision is a meaningful opportunity for me.”

Born Yang Jeong-in in Busan, South Korea, I.N debuted in 2018 as a vocalist for Stray Kids under JYP Entertainment. Known as the group’s “maknae,” or youngest member, I.N has captivated fans with his distinctive vocals and magnetic stage presence.

Stray Kids have set unprecedented records, becoming the first act in Billboard 200 history to debut at No. 1 with their first six charting albums. Their global influence has propelled them to the forefront of the music industry, making I.N an ideal choice for a luxury brand seeking to resonate with younger, fashion-forward audiences.

With this partnership, Bottega Veneta continues to strengthen its connection to a global audience while embracing the innovative spirit of contemporary culture. I.N’s appointment as ambassador reflects the brand’s commitment to celebrating individuality and artistic excellence. Fans of both the singer and the brand eagerly await the exciting collaborations this partnership promises to bring.