Mac Cosmetics, the renowned global beauty brand, proudly announces Bollywood sensation Bhumi Pednekar as the illustrious face of their philanthropic endeavor, ‘Viva Glam’.

In a groundbreaking collaboration, Pednekar becomes the first-ever Viva Glam ambassador for India, epitomizing the brand’s commitment to inclusivity and diversity. To mark this extraordinary partnership, the talented actress has unveiled an exclusive, limited-edition lipstick in collaboration with Mac Cosmetics, igniting a new wave of glamorous possibilities in the world of beauty.

“I am humbled, honoured, and excited to be Mac Viva Glam’s first ever India ambassador,” said Pednekar in a statement, Livemint reported. “I genuinely believe that it is each of our responsibility to support healthy futures and equal rights now, and for the future generations. I am thrilled to help spread awareness of this amazing initiative with my own Viva Glam Lipstick.”
 
Previous faces of Mac Cosmetics’ Viva Glam initiative include Miley Cyrus, Elton John, Mary J. Blige, Rosalia, and Ricky Martin. Pednekar has launched the ‘Viva Glam Bhumi Pednekar Lipstick’ with Mac Cosmetics to celebrate and the matte mauve shade features gold glitter packaging and Mac’s powder kiss formula, Pednekar announced on Facebook.