Ashish Dikshit Named Managing Director of Aditya Birla Lifestyle Brands

In a strategic move following its recent demerger, Aditya Birla Lifestyle Brands Ltd has announced the appointment of Ashish Dikshit as its Managing Director, effective May 1, 2025, pending regulatory approvals.

The company has also brought on board Vishak Kumar as the Deputy Managing Director and CEO, signaling a refreshed leadership lineup for the newly carved-out entity from Aditya Birla Fashion and Retail Ltd (ABFRL).

The decision was finalized at a recent board meeting, where the leadership team emphasized their commitment to steering the company into its next phase of growth.

Dikshit brings with him over three decades of rich cross-functional experience. He began his corporate journey with Asian Paints, before transitioning to Madura Fashion and Lifestyle, where he played pivotal roles across sales, brand management, sourcing, and supply chain for over 15 years. His strategic insights and leadership eventually led him to the role of Managing Director at ABFRL in February 2018.

With Dikshit and Kumar at the helm, Aditya Birla Lifestyle Brands is poised to chart a dynamic path forward in India’s evolving fashion and lifestyle market.

The Aditya Birla Group is one of India’s largest and most respected conglomerates, with a legacy that spans over 165 years and operations across 36 countries. Headquartered in Mumbai, the group is a global powerhouse in diverse sectors including metals, cement (largest in India), textiles, carbon black, telecom, financial services, fashion retail, and renewable energy. With over 140,000 employees worldwide, the Aditya Birla Group has always stood for innovation, trust, and responsible business practices.

Known for nurturing industry leaders and pioneering bold ventures, the group is also deeply committed to social responsibility, impacting millions through its extensive CSR initiatives in education, healthcare, and sustainability. Whether it’s through Birla Cellulose, UltraTech Cement, Vodafone Idea, or Aditya Birla Capital, the group’s imprint on India’s economic and industrial landscape is unmistakable.