Business
Antler Launches Heritage Line, Its Most Luxurious Collection Yet
British travel brand Antler is accelerating its ambitious journey toward becoming a £100 million brand by fiscal year 2029 with the launch of its most luxurious offering to date — the Heritage Collection.Currently generating £45 million in annual sales, Antler describes the new range as “a modern evolution of 110 years of British luggage excellence,” blending its longstanding craftsmanship with forward-thinking design.

The Heritage Collection debuts with the Heritage Stripe Cabin case, a hard-shell suitcase crafted from high-grade polycarbonate that delivers durability without unnecessary weight. Featuring a robust aluminium frame and reinforced corners, the design nods to Antler’s archival trunk aesthetics while delivering contemporary performance and protection.Later this autumn, the brand will introduce the Heritage Stripe Trunk — a 90L capacity suitcase inspired by classic 1950s design, reimagined for today’s traveler. With a sleek, zipperless structure and integrated TSA-approved lock, the trunk is tailored for extended voyages, offering ample space and compatibility with modern packing solutions like cubes and organizers.Both cases will be available in two new colorways: Sandstone, inspired by the soft, earthy tones of British coastal terrain, and Basalt, echoing the enduring strength of coastal rock formations.
To accompany the rollout, Antler has also launched a limited-edition Heritage Tote. Made from water-repellent organic cotton canvas and finished with premium Scottish leather, the tote combines function and style with a secure interior zip pocket designed to house laptops, tech essentials, and personal items.
Antler, the esteemed British luggage brand with a legacy spanning over 110 years, has recently unveiled its most luxurious collection to date: the 1914 Heritage Collection. This launch signifies a harmonious blend of Antler’s rich history and modern innovation, catering to discerning travelers who value both tradition and contemporary design. Established in 1914 in Bury, Lancashire, Antler has consistently been at the forefront of luggage design, pioneering features such as cushioned grips and the integration of wheels for enhanced mobility. Today, under the leadership of Managing Director Kirsty Glenne, the brand is experiencing a renaissance, emphasizing sustainability, craftsmanship, and timeless aesthetics.
The 1914 Heritage Collection pays homage to Antler’s origins, featuring premium leather goods crafted from responsibly sourced materials certified by the Leather Working Group. Each piece is designed to age gracefully, developing a unique patina that tells the story of the owner’s journeys. A standout item in the collection is the limited-edition Icon Stripe Cabin suitcase, adorned with a distinctive tan leather front pocket. With only 110 pieces available—symbolizing each year of Antler’s existence—this suitcase combines elegance with practicality, offering ample space and tech-friendly compartments suitable for modern travel needs. Complementing the luggage are thoughtfully designed accessories, including passport covers, laptop cases, cross-body pouches, document cases, and luggage tags.
Each accessory mirrors the collection’s commitment to quality and sustainability, featuring monogrammed linings made from recycled polyester and refined leather embossing. This collection launch aligns with Antler’s broader brand rejuvenation, marked by a refreshed logo and the revival of its 1920s tagline, “For Those Who Travel Often.” The brand has also upgraded its suitcase warranty from 10 years to a lifetime, underscoring its dedication to producing enduring travel companions. In essence, the 1914 Heritage Collection encapsulates Antler’s journey—a testament to over a century of craftsmanship, innovation, and an unwavering commitment to enhancing the travel experience.