Entrepreneur and heiress to the Aditya Birla empire, Ananya Birla, has officially entered the beauty and cosmetics industry with a new business venture. With plans to launch multiple brands in Indian retail stores this year, Birla aims to revolutionize the market with world-class, homegrown beauty products.

“With greater exposure to global products and knowledge, Indian consumers now demand more from home-grown brands,” Ananya Birla stated, as reported by the Press Trust of India. “This venture aims to meet those expectations with authenticity and innovation.”

Focusing on beauty and personal care, Birla’s venture will cater to modern Indian consumers, elevating their shopping experience with high-quality products. According to ET Bureau, the brand will introduce phased launches, starting with fragrances and color cosmetics, targeting diverse consumer demographics. With a strong commitment to international quality, Birla is also open to global expansion in the future.

At just 30 years old, Ananya Birla has already made her mark as a serial entrepreneur. She founded Svatantra Microfin, a micro-lending business, at the age of 17 and is a key member of the Aditya Birla Group’s strategic board. Apart from her business ventures, she is also a renowned musician, blending creativity with entrepreneurship.

Birla’s foray into beauty and cosmetics is expected to bring innovative, high-performance products to the Indian market, further cementing her reputation as a visionary business leader.