Connect with us

Lifestyle

XYXX – Fun, comfortable brand of innerwear launches new collection

Mumbai, October 2017: Breaking through the clutter of mundane innerwear lining the shelves of both offline and online stores, XYXX, a comfortable, elegant, yet quirky brand of innerwear, just released its new collection – BEND(IN) – on the digital shelves of big e-commerce sites like Amazon.in, Myntra, Jabong, and many more.

Speaking at the occasion of the launch, Yogesh Kabra, Founder – XYXX said, “There are a myriad of movements your body does and your underwear moves with it. We wanted to celebrate one such movement: bending. When you bend you are most likely exposing the band of your underwear so we thought of giving the bands an XYXX twist and celebrate this simple motion our way.

A premium category of comfortable innerwear at an incredibly accessible price points, XYXX is aimed at an 18 to 35 aged male audience. After extensive research into the audience requirements from the product and the themes that resonate with them, the brand’s latest collection, BEND(IN), was introduced. BEND(IN) is the first Indian innerwear collection to feature an array of different band styles, in several variations. The collection highlights the importance of the human motion of bending and incorporates the same in everyday fashion.

Innovative product thinking is at the heart of XYXX’s product philosophy and that is reflected in the range of shapes and designs that is offered under the XYXX range. The current product range offers trunks, briefs, boxers, bikinis, boyshorts, cheeksters, and hipsters.

XYXX soon plans on introducing new lines such as men’s pyjamas in lounge and innerwear space.

xyxx-mens-inner-wear

About XYXX:

XYXX, founded by Yogesh Kabra, is a premium category of comfortable innerwear at unbelievably accessible price points. Aimed at an 18-35 years’ old male audience at the moment, the brand places the cool, comfortable and energetic youth of today at the centre of their product development. The brand combines comfort and sexiness, luxury and value, and elegance and quirkiness.

Continue Reading
Advertisement Priscilla Ricart

Trends

lakme fashion week 2024 full show lakme fashion week 2024 full show
Events6 days ago

Main Highlights Day 1 -5 : Lakme Fashion Week 2024 x FDCI Mumbai Edition

Lakme Fashion Week 2024 Day 1 Top News & Updates Lakme Fashion Week 2024: Karishma Tanna turns showstopper for INIFD...

Galia Lahav International Cover Galia Lahav International Cover
Entertainment2 weeks ago

Neo Amazonia – International Cover March 2024 ft Designer Galia Lahav

Fashion Herald Cover 2024 Fashion Herald Cover 2024
Editorial1 month ago

Fashion Cover February 2024

Alankrita Sahai Miss India World Alankrita Sahai Miss India World
Editorial2 months ago

Exclusive with January Covergirl Alankrita Sahai

This January, Fashion Herald takes you on a journey into the life of the stunning beauty queen,Miss India Earth, Alankrita...

Trending3 months ago

Inditex still looks strong, despite Q3 sales growth slowing

Fashion retail giant Inditex has reported another good sales period and also on Wednesday it said that the final quarter of the...

Miraggio-collaborates-with-Deme-by-Gabriella-on-accessories-line Miraggio-collaborates-with-Deme-by-Gabriella-on-accessories-line
Trending3 months ago

Miraggio collaborates with Deme by Gabriella on accessories line

Accessories brand Miraggio has partnered with resort wear label Deme by Gabriella to launch a collaborative handbag line designed to...

chanel chanel
Trending3 months ago

Chanel embraces Britain, and Manchester, in Métiers d’Art collection

Two weeks ago, Paris panned the premier of Ridley Scott’s biopic Napoleon. On Thursday night, Manchester embraced a street chic show...

Jahnvi Kapoor Walks For Nexa x Amit Agarwal at Lakme Fashion Week 2023 (1) Jahnvi Kapoor Walks For Nexa x Amit Agarwal at Lakme Fashion Week 2023 (1)
Events5 months ago

Janhvi Kapoor Walks For Nexa x Amit Agarwal at Lakme Fashion Week 2023

NEXA ended day three at Lakmé Fashion Week in partnership with FDCI, when the brand unveiled the unique one-of-a-kind line-up...

Disha Patani for Kalki lakme fashion week Disha Patani for Kalki lakme fashion week
Trending5 months ago

Disha Patani walks wearing Kalki Bridal Collection at Lakme Fashion Week | Fashion Herald

Ladies and gentlemen, gather ’round because KALKI just dropped the fashion bombshell we’ve all been waiting for! It was a...

hannah palmer model feature exclusive latest shoot hannah palmer model feature exclusive latest shoot
Editorial7 months ago

Unveiling the Radiant Charm of Model Hannah Palmer

In the glimmering world of fashion and beauty, certain individuals possess an innate ability to captivate hearts and ignite imaginations....