Bangalore, 11 February 2018 – Max Fashion launched its Spring 18 collection with a cool ‘Fashion Play’ curated by the renowned fashion stylist Mr. Prasad Bidappa at VR Mall. The fashion play focused on four different segments- work, fun, play and travel.  Among the flurry of camera flashes and applause, city bloggers and influencers walked the ramp, showcasing the diverse style for this spring.

Max Fashion launched New Spring Collection 2018 At VR Bengaluru

Some of the fashionistas who walked the ramp were:

  • SumreenSandhu – Blogger
  • AaditiShenoy – Fashion Blogger
  • RinkuChatlani – Blogger
  • Shruthi – Big FM Rj
  • Rohith – Big FM Rj
  • KirandeepChahal&Dechka – Max Elite Model Look 2017

Unveiling the Max Fashion Spring Look Book 2018. From Left Mr.Senthil(GM Operation Max), Mr.Piyush(GM Marketing Max). Mr.Prasad Bidappa (Renowned Fashion Stylist),Ms.Sushruti(Miss India 201

The very beautiful First Runner up of Miss India – 2015, Ms. Sushruthi Krishna & Big FM RJ’s Shruthi & Rohith were the show stoppers.

Mr.Prasad Bidappa (Renowned Fashion Stylist) & Team showcasing the Max Spring 2018 Collection

Mr. Piyush  Morjaria, GM at Max Fashionsays “It’s such an amazing occasion to see these eminent personalities from various walks of life walking the runway and completely owning what you have prepared for the world to see! This was a truly fantastic result of our fashion play, and it has only been possible due to the fantastic collection from Max and incredible styling of Mr. Prasad Bidappa.”

Model walking the ramp showcasing the garments around 4 themes which revolve around FUN, WORK, TRAVEL, PLAY. Here models are sporting the collection of PLAY Theme

Mr. Bidappa says “Fashion is an empowering tool to protect, enhance, embolden and even convey a message. It was really a pleasure working side by side with Max Fashion and styling some of the biggest influencers in the fashion industry. As a stylist, I always strive to demonstrate a balance between new trends that not only accommodates one’s fashion palate but at the same time enhance one’s personality. I am glad that this has reflected very well in the show.”

Model walking the ramp showcasing the FUN theme

The Spring ’18 Collection is a display cabinet of a new world where Millennial and Generation Z shoppers are changing the fashion landscape. Max Fashion’s spring offering is a versatile mix of silhouettes and colours. Exaggerated puff-sleeved shirts share the spotlight with sporty mesh separates; and tribal-inspired dresses offset minimal linen formals.